Cal AI needed a strategy to scale their influencer marketing efforts efficiently

When the founders of Cal AI, a cutting-edge calorie tracking app leveraging Open AI's latest vision model, set out to expand their user base, they faced a significant hurdle. The biggest challenge wasn't their product or competition—it was the absence of a team that could effectively scale their influencer marketing strategy.

The founders recognized that influencer partnerships were crucial for driving brand awareness, establishing credibility, and attracting more users. However, managing a large-scale influencer program would be incredibly time-consuming, potentially diverting focus from other critical growth initiatives.

Handling the influencer outreach and management themselves wasn't a viable solution for the founders, as it would impact their ability to focus on product development and other core business functions. While freelancers seemed like an option, there were concerns about consistency and the ability to scale rapidly. Traditional agencies, on the other hand, often struggled to keep pace with Cal AI's dynamic execution requirements.

It was during this search for a solution that Cal AI discovered Founders Arm. After reviewing their track record and approach, the Cal AI team knew they had found the right partner to amplify their influencer marketing efforts.

"In the competitive world of health and fitness apps, credibility is everything. We needed a way to rapidly scale our influencer partnerships without compromising on quality or diverting our focus from core product development"