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Entire operations and success team. 10+ people. $10M+ revenue.

Entire operations and success team. 10+ people. $10M+ revenue.

Entire operations and success team. 10+ people. $10M+ revenue.

With Founders Arm, Pam built a fully virtual operations engine that runs billing, onboarding, and client support - freeing its founder to focus entirely on product and revenue.

With Founders Arm, Pam built a fully virtual operations engine that runs billing, onboarding, and client support - freeing its founder to focus entirely on product and revenue.

With Founders Arm, Pam built a fully virtual operations engine that runs billing, onboarding, and client support - freeing its founder to focus entirely on product and revenue.

Assistants Managing Backend:

Assistants Managing Backend:

Assistants Managing Backend:

100%

100%

100%

Annual Revenue:

Annual Revenue:

Annual Revenue:

$10M+

$10M+

$10M+

Client Touchpoints Automated:

Client Touchpoints Automated:

Client Touchpoints Automated:

80%

80%

80%

About the company

Pam is an AI Receptionist that answers every call for your dealership

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From growth to overload


As Pam - an AI-agent company serving auto dealerships - began scaling, growth came with a hidden cost: operational chaos. More clients meant more tickets, invoices, and onboarding steps.

“Half my week was disappearing into backend work,”
recalls Samee Khan
“We needed to scale efficiently - and that’s when Founders Arm stepped in.”

Instead of hiring in-house account managers or billing teams, Pam built its entire backend on virtual assistants (VAs) trained and managed by Founders Arm.

The shift to client-facing assistants

Most founders think of assistants as internal support - inbox management, scheduling, research. Pam flipped that model. Its assistants talk directly to customers.

Client-facing VAs at Pam handle:

  • Onboarding — guiding dealerships through setup and activation.

  • Billing + Payments — sending invoices, tracking collections, resolving disputes.

  • Customer Support — answering calls and emails, escalating technical issues.

  • Account Management — scheduling check-ins, tracking renewals, maintaining relationships.

“With the right structure, assistants can own full processes — not just tasks,” Samee explains.
“They’re the backbone of our $10 M ARR company.”

Why Founders Arm

Pam needed more than extra hands - it needed operational design. Founders Arm provided end-to-end systems: dedicated roles, outcome-based ownership, and ongoing training to make VAs reliable for client-facing work.

Structure behind the scale

  • Dedicated Roles: one VA per function (billing, support, onboarding).

  • Outcome Ownership: responsibility defined by results (“billing collected”) not tasks (“send invoices”).

  • Accountability Systems: weekly reports, checklists, clear escalation paths.

“Founders Arm helped us run the backend like a product - documented, tested, and continuously improved,” Samee says.

Training for trust

Pam’s client-facing VAs are trained on both tools and tone - mastering CRM systems, billing platforms, and the soft skills required to represent the brand.

The Founders Arm training stack

  • Hard skills: billing software, CRM basics, email systems.

  • Soft skills: tone, empathy, professional communication.

  • SOPs: “how to respond to a late payment,” “how to escalate a technical issue.”

  • Feedback loops: daily reviews at first, weekly as judgment builds.

Each assistant learns from templates and examples — accelerating confidence without overtraining.

Scaling without breaking

At $10 M ARR, Pam’s challenge wasn’t acquiring clients — it was keeping up with them. Scaling backend operations without losing reliability required discipline.

Scaling principles:

  • Ratio-based Hiring: add assistants as dealership count rises to keep response times tight.

  • Ops Oversight: a lead assistant monitors the entire backend for gaps.

  • Evolving SOPs: assistants update playbooks as they learn from real cases.

  • Metrics Dashboards: billing collected, tickets resolved, onboarding timelines.

Real results, real impact

With Founders Arm’s support, Pam transformed its backend into a self-running machine.

  • $10M ARR supported entirely by virtual assistants.

  • 8% of client requests resolved without founder involvement.

  • 50% faster response times and a consistently high customer retention rate.

  • Zero in-house ops staff added since launch.

Lessons for founders

Pam’s model proves that scaling doesn’t require more people - just better systems.

  • Don’t silo VAs - they can be client-facing with the right training.

  • Define success by outcomes, not tasks.

  • Specialize early to avoid context switching.

  • Keep feedback loops tight for faster judgment building.

  • Delegate the bottleneck - if client success depends on you, you’ll plateau.

What’s next

Pam and Founders Arm are now expanding their partnership to include voice support and AI-assisted reporting. The goal: a fully autonomous client operations layer where assistants manage processes and AI handles data.

For Pam, scaling doesn’t mean adding people - it means building systems that scale themselves.

Testimonials

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Other Cases

We're trusted by some of the fastest growing companies in the space.

Active Assistants:

20+

Marketing, support, ops. Scaled to $30M revenue.

Active Assistants:

20+

Marketing, support, ops. Scaled to $30M revenue.

Active Assistants:

20+

Marketing, support, ops. Scaled to $30M revenue.

Active Assistants:

20+

Marketing, support, ops. Scaled to $30M revenue.

Assistants Managing Backend:

100%

Entire operations and success team. 10+ people. $10M+ revenue.

Assistants Managing Backend:

100%

Entire operations and success team. 10+ people. $10M+ revenue.

Assistants Managing Backend:

100%

Entire operations and success team. 10+ people. $10M+ revenue.

Assistants Managing Backend:

100%

Entire operations and success team. 10+ people. $10M+ revenue.

Offshore hires placed:

20+

Talent, operators, execution. Built from zero to launch.

Offshore hires placed:

20+

Talent, operators, execution. Built from zero to launch.

Offshore hires placed:

20+

Talent, operators, execution. Built from zero to launch.

Offshore hires placed:

20+

Talent, operators, execution. Built from zero to launch.

We help startups hire cracked offshore talent.

We help startups hire cracked offshore talent.

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