5 min read
5 min read
Rayyan Khan
Rayyan Khan
Hiring Marketing Talent
How to find creative operators who drive growth
Hiring marketers isn’t just about content or campaigns.
It’s about finding people who understand your voice, your audience, and your goals—and can execute.
Whether it’s content, paid ads, community, or growth ops—this guide breaks down how we hire marketers that move the needle.
Lets dive in
Identify what kind of marketing role you actually need
Identify what kind of marketing role you actually need
Identify what kind of marketing role you actually need
1. Get clear on what kind of marketing you need
Before hiring, answer this:
Do you need top-of-funnel (content, SEO, social)?
Do you need conversion-focused (email, landing pages, paid)?
Do you need growth strategy + experimentation?
Each of these is a different profile. Hiring the wrong one = wasted time.
We help founders clarify this before opening up applications.
1. Get clear on what kind of marketing you need
Before hiring, answer this:
Do you need top-of-funnel (content, SEO, social)?
Do you need conversion-focused (email, landing pages, paid)?
Do you need growth strategy + experimentation?
Each of these is a different profile. Hiring the wrong one = wasted time.
We help founders clarify this before opening up applications.
1. Get clear on what kind of marketing you need
Before hiring, answer this:
Do you need top-of-funnel (content, SEO, social)?
Do you need conversion-focused (email, landing pages, paid)?
Do you need growth strategy + experimentation?
Each of these is a different profile. Hiring the wrong one = wasted time.
We help founders clarify this before opening up applications.
1. Get clear on what kind of marketing you need
Before hiring, answer this:
Do you need top-of-funnel (content, SEO, social)?
Do you need conversion-focused (email, landing pages, paid)?
Do you need growth strategy + experimentation?
Each of these is a different profile. Hiring the wrong one = wasted time.
We help founders clarify this before opening up applications.
Where to find offshore marketers who understand startups
Where to find offshore marketers who understand startups
Where to find offshore marketers who understand startups
2. Where to find top offshore marketers
Here’s where we hire from:
LinkedIn + Twitter search (keywords: “growth marketer,” “content strategist”)
Reddit (r/marketing, r/forhire)
Job boards: Workello, MarketerHire, Dynamite Jobs
Internal referrals: our vetted list includes top LATAM, MENA, and Eastern Europe talent
Pro tip: Look for people already working with founders or startups. They think faster.
2. Where to find top offshore marketers
Here’s where we hire from:
LinkedIn + Twitter search (keywords: “growth marketer,” “content strategist”)
Reddit (r/marketing, r/forhire)
Job boards: Workello, MarketerHire, Dynamite Jobs
Internal referrals: our vetted list includes top LATAM, MENA, and Eastern Europe talent
Pro tip: Look for people already working with founders or startups. They think faster.
2. Where to find top offshore marketers
Here’s where we hire from:
LinkedIn + Twitter search (keywords: “growth marketer,” “content strategist”)
Reddit (r/marketing, r/forhire)
Job boards: Workello, MarketerHire, Dynamite Jobs
Internal referrals: our vetted list includes top LATAM, MENA, and Eastern Europe talent
Pro tip: Look for people already working with founders or startups. They think faster.
2. Where to find top offshore marketers
Here’s where we hire from:
LinkedIn + Twitter search (keywords: “growth marketer,” “content strategist”)
Reddit (r/marketing, r/forhire)
Job boards: Workello, MarketerHire, Dynamite Jobs
Internal referrals: our vetted list includes top LATAM, MENA, and Eastern Europe talent
Pro tip: Look for people already working with founders or startups. They think faster.
Screening for creativity, execution, and strategic thinking
Screening for creativity, execution, and strategic thinking
Screening for creativity, execution, and strategic thinking
3. Screening for results and speed
Here’s our 3-part screen:
Portfolio check: Not just design—look at strategy, copy, outcomes
Scenario test: “Create a 3-post LinkedIn launch plan for this new app”
Async communication: How clearly can they explain their thinking?
We also check for marketing intuition: Do they understand hooks? Do they write like a human? Do they think in campaigns, not posts?
3. Screening for results and speed
Here’s our 3-part screen:
Portfolio check: Not just design—look at strategy, copy, outcomes
Scenario test: “Create a 3-post LinkedIn launch plan for this new app”
Async communication: How clearly can they explain their thinking?
We also check for marketing intuition: Do they understand hooks? Do they write like a human? Do they think in campaigns, not posts?
3. Screening for results and speed
Here’s our 3-part screen:
Portfolio check: Not just design—look at strategy, copy, outcomes
Scenario test: “Create a 3-post LinkedIn launch plan for this new app”
Async communication: How clearly can they explain their thinking?
We also check for marketing intuition: Do they understand hooks? Do they write like a human? Do they think in campaigns, not posts?
3. Screening for results and speed
Here’s our 3-part screen:
Portfolio check: Not just design—look at strategy, copy, outcomes
Scenario test: “Create a 3-post LinkedIn launch plan for this new app”
Async communication: How clearly can they explain their thinking?
We also check for marketing intuition: Do they understand hooks? Do they write like a human? Do they think in campaigns, not posts?
Hiring checklist: tools, timezone, ownership, and alignment
Hiring checklist: tools, timezone, ownership, and alignment
Hiring checklist: tools, timezone, ownership, and alignment
4. Hiring checklist (how we evaluate)
Timezone overlap (enough for async review + sync when needed)
Tool fluency (Canva, Figma, Webflow, Meta Ads, GA4, Notion)
English clarity (especially written)
Speed of execution (can they ship, iterate, and improve?)
Cultural alignment (ownership, storytelling, startup mindset)
The best marketers aren’t waiting for briefs—they’re sending ideas.
4. Hiring checklist (how we evaluate)
Timezone overlap (enough for async review + sync when needed)
Tool fluency (Canva, Figma, Webflow, Meta Ads, GA4, Notion)
English clarity (especially written)
Speed of execution (can they ship, iterate, and improve?)
Cultural alignment (ownership, storytelling, startup mindset)
The best marketers aren’t waiting for briefs—they’re sending ideas.
4. Hiring checklist (how we evaluate)
Timezone overlap (enough for async review + sync when needed)
Tool fluency (Canva, Figma, Webflow, Meta Ads, GA4, Notion)
English clarity (especially written)
Speed of execution (can they ship, iterate, and improve?)
Cultural alignment (ownership, storytelling, startup mindset)
The best marketers aren’t waiting for briefs—they’re sending ideas.
4. Hiring checklist (how we evaluate)
Timezone overlap (enough for async review + sync when needed)
Tool fluency (Canva, Figma, Webflow, Meta Ads, GA4, Notion)
English clarity (especially written)
Speed of execution (can they ship, iterate, and improve?)
Cultural alignment (ownership, storytelling, startup mindset)
The best marketers aren’t waiting for briefs—they’re sending ideas.
Onboarding marketers: feedback, deliverables, and momentum
Onboarding marketers: feedback, deliverables, and momentum
Onboarding marketers: feedback, deliverables, and momentum
5. Onboarding and feedback
We follow a 2-week ramp-up:
Day 1–3: Brand overview, style guide, tone
Day 4–7: Create 1–2 test deliverables (e.g., post, email, ad set)
Day 8–14: Launch first campaign + set weekly KPIs
Ongoing: Weekly reviews, Loom feedback, idea pitching
If they’re not generating ideas by Week 2, they’re not the right fit.
5. Onboarding and feedback
We follow a 2-week ramp-up:
Day 1–3: Brand overview, style guide, tone
Day 4–7: Create 1–2 test deliverables (e.g., post, email, ad set)
Day 8–14: Launch first campaign + set weekly KPIs
Ongoing: Weekly reviews, Loom feedback, idea pitching
If they’re not generating ideas by Week 2, they’re not the right fit.
5. Onboarding and feedback
We follow a 2-week ramp-up:
Day 1–3: Brand overview, style guide, tone
Day 4–7: Create 1–2 test deliverables (e.g., post, email, ad set)
Day 8–14: Launch first campaign + set weekly KPIs
Ongoing: Weekly reviews, Loom feedback, idea pitching
If they’re not generating ideas by Week 2, they’re not the right fit.
5. Onboarding and feedback
We follow a 2-week ramp-up:
Day 1–3: Brand overview, style guide, tone
Day 4–7: Create 1–2 test deliverables (e.g., post, email, ad set)
Day 8–14: Launch first campaign + set weekly KPIs
Ongoing: Weekly reviews, Loom feedback, idea pitching
If they’re not generating ideas by Week 2, they’re not the right fit.
💡 Want help?
💡 Want help?
💡 Want help?
We’ve placed top-tier marketers in startups across AI, ecom, wellness, and SaaS. We don’t just send resumes—we deliver pre-vetted, creative operators who get things done.
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© 2025 Founders Arm. All rights reserved.
© 2025 Founders Arm. All rights reserved.
© 2025 Founders Arm. All rights reserved.
© 2025 Founders Arm.
All rights reserved.