Scaling Consumer Apps
Read the Founders Arm guide to scaling consumer apps and explore how founders can organize work and build the teams their growing products need.
How to source influencers and UGC creators to grow your app.
The biggest consumer apps don’t rely on paid ads alone. They grow by leveraging creators—people who already have the trust and attention of your target audience. We’ve worked with some of the fastest-growing consumer apps across healthtech, AI, and productivity—and one thing’s clear: influencer marketing works when it's built like a system.
Why influencer marketing matters for consumer apps
Influencers build trust faster than paid ads. They create native content that doesn’t feel like a sales pitch. And when you pair them with UGC creators, you get high-converting content at scale. If you’re a founder, growth lead, or marketer this guide shows you how to build your own creator engine.