Introduction
Cal AI is one of the largest consumer apps in the nutrition space, with over 10 million downloads. Their app allows users to simply take a picture of their food to track calories - making nutrition tracking accessible to everyone.
Challenge
Cal AI needed to scale their influencer marketing campaigns rapidly but lacked the internal infrastructure to manage the full process. They needed help finding relevant influencers, reaching out, negotiating contracts, onboarding, and tracking attribution - all while maintaining quality and brand consistency.
Solution
Founders Arm built and scaled Cal AI's marketing team from the ground up by providing 10 specialized marketing assistants focused on influencer sourcing and management. These team members seamlessly integrated into Cal AI's workflow, handling everything from initial outreach to performance tracking. This allowed Cal AI's core team to focus on strategy and growth while Founders Arm handled the execution, helping them reach millions of new potential users through targeted influencer partnerships.
Yousra
10+
Hired through Founders Arm
Generated every month
$24M
In Annual Recurring Revenue (ARR)
