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The Ultimate Guide To Hiring A Cold-Calling Virtual Assistant

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How CalAI makes $600k/mo with VA's

Cold calling has a reputation for being an exhausting, thankless task. It’s also often the first step businesses take to boost lead generation. However, over time, this task can be daunting. It can take a toll on your team, creating stress and anxiety with each call. Cold-Calling Virtual Assistants can help ease this burden by taking over the routine to allow your employees to focus on more complex tasks. This article explores the value of hiring a cold-calling virtual marketing assistants. First, we’ll examine why cold calling is often so challenging before discussing how a virtual assistant can help.

If you’re like most people, the thought of cold calling probably makes you a bit uneasy. You’re not alone. Cold calling gets a bad rep for a reason. People like to avoid it. It’s often stressful and challenging. First, you have to get over the anxiety of making the call. Then, once you finally reach someone, you have to quickly win them over so you can pick up where you left off in your research about their business and move toward a productive conversation about your services, all while managing the inevitable objections. That’s why many businesses are turning to virtual marketing assistants to handle cold calling and outreach, making the process more efficient and less stressful. It’s no wonder that so many people dislike cold calling.

What Is A Cold Calling Virtual Assistant and What Do They Do?

person working - Cold Calling Virtual Assistant

A cold-calling virtual assistant (VA) is a remote professional who helps businesses generate leads and drive sales by making outbound calls to potential customers. Think of them as your front-line sales support, someone who takes on the time-consuming task of reaching out to new prospects so you and your team can focus on closing deals.

But cold calling VAs don’t just read from a script. They’re trained in the art of conversation. They know how to engage cold leads, spark interest in your product or service, and qualify prospects based on your criteria. They often handle:

Appointment scheduling
CRM updates
Follow-up calls
Basic market research

They often work for startups, agencies, or companies that want to scale outreach without the cost of hiring full-time sales staff. With the right cold-calling VA, businesses can reach more people, stay organized, and build a steady pipeline of potential clients without ever picking up the phone themselves.

From Cost-Saving to Competitive Advantage: How Virtual Assistants Solve the Talent Shortage Crisis

Virtual assistants can save businesses up to 78% of operating costs. With virtual assistants, businesses no longer worry about the expenses required to maintain traditional employees. These expenses, which involve the costs associated with:

Hiring
Recruitment
Paid training

It provides equipment, and paying for benefits in long-term contract agreements can add up to substantial amounts.

In 2018, around 37% of small businesses outsourced their business processes. This grew to 52% by 2019. A 2022 survey by Manpower Group showed that 75% of employers in the U.S. alone required help finding suitable talent quickly. Today, statistics show that 49% of companies with over 1,000 employees turn to virtual assistants for this need.

What Can a Cold Calling Virtual Assistant Help With?

Exceutive Assitant helping - Cold Calling Virtual Assistant

Cold Calling VAs are Lead Generation Specialists

A cold calling virtual assistant (VA) does much more than dialing numbers daily. They're strategic partners in your business development process, combining the persistence of a seasoned salesperson with the flexibility of a virtual support expert. Let’s break it down and explore how a cold calling VA can help you move the needle.

Lead Generation That Actually Works

At the heart of it, cold calling VAs are lead hunters. They don’t just make calls, they start conversations. Using your ideal customer profile, they:

Identify qualified prospects
Engage them with personalised pitches
Move them into your sales funnel

They’re the first touchpoint, creating awareness and interest while you focus on closing deals.

Script Writing with a Sales Edge

If you’ve ever stumbled through a cold call, you’ll know the value of a good script. Cold calling VAs can help craft:

Sales scripts that convert
Ones that reflect your brand’s voice
Highlight your unique selling proposition
Tackle objections before they even arise

Data and CRM Management Without the Headache

Every lead, conversation, and follow-up is tracked. Your VA updates your CRM in real time, giving you an up-to-date view of your pipeline. From logging feedback to flagging hot leads, they ensure no opportunity slips through the cracks.

Appointment Setting to Keep You Focused

Cold calling VAs are pros at moving calls from “Maybe, I’m interested” to “Let’s schedule a demo.” They schedule appointments, handle confirmations, and ensure warm leads are primed and ready for deeper conversations with your sales team.

Follow-Ups That Don’t Get Forgotten

Most deals don’t close on the first call, and that’s where a VA shines. They’re organised and persistent, managing follow-up sequences to engage your leads. They help keep the momentum going, whether:

Checking in
Sharing more information
Handling objections

Market Research on the Front Lines

Because they talk directly to potential customers daily, cold-calling VAs pick up on real-time market insights. What messaging works? What pain points keep coming up? What are your competitors doing differently? This feedback is gold for shaping your wider marketing and sales strategy.

Objection Handling with Confidence

Not every call is smooth sailing, but an experienced VA can handle common objections with confidence and empathy. Instead of getting shut down, they pivot, clarify, and keep the conversation alive. This turns “not now” into “maybe later,” and eventually, “let’s talk.”

Detailed Reporting That Informs Strategy

From call volumes to conversion rates, a cold calling VA delivers detailed reports that show what’s working and what’s not. These insights can help you refine your:

Pitch
Targeting
Product or service offering

Email Outreach and CRM Follow-Through

Cold calling works even better when backed up with smart email outreach. VAs can handle both, ensuring every lead is contacted through multiple touchpoints. They can also segment contact lists, draft follow-up emails, and track open and response rates to optimise your engagement.

Training and Mentoring Support

If you’re building a larger team, seasoned VAs can help onboard new hires, share best practices, and maintain quality standards across your outreach. That kind of internal knowledge sharing keeps your team sharp and aligned.

Aligned with Your Sales Strategy

A good cold-calling VA doesn’t just execute; they align. They understand your broader sales strategy and ensure that their actions support every stage of the funnel. Whether your goal is brand awareness, lead qualification, or appointment setting, they tailor their approach to match your roadmap.

Scale Smarter: Elite Offshore Talent, Zero Hiring Drama

Looking to build your dream team without the hiring headaches? Founders Arm connects you with pre-vetted, top-tier offshore talent at 60% less cost than traditional hiring. Skip the lengthy recruitment process and get exceptional engineers, marketers, or executive assistants onboarded in under two weeks. No payroll hassles included. Take your startup to the next level with professionals who hit the ground running from day one.

We've helped Cal AI scale influencer marketing to reach millions, Pam build backend operations to support rapid growth, Turbolearn AI amplify its reach in the education market, and many more. Want a two-week free trial with our offshore talent? Try out an engineer or virtual marketing assistant completely for free.

Top Benefits Of Hiring A Cold Calling Virtual Assistant

PA working hard - Cold Calling Virtual Assistant

Expand Your Outreach Without the Overwhelm

One of the most incredible perks of having a VA for cold calling is the number of people they can connect with on your behalf. Imagine having someone dedicated to making calls and reaching out to potential customers while busy doing what you love. With a VA, you can reach more leads than ever, spreading the word about your excellent products or services.

Tap into different time zones, ensuring you don’t miss out on those golden opportunities just because of a little thing called time! Generate new leads through proactive outreach, giving you more potential customers to connect with and turning those “maybes” into “yes, please!” With your VA’s support, you’ll be able to create a buzz around your business and unlock new sales opportunities.

Let Your Sales Team Focus on the Fun Stuff

Your sales team is made for closing deals, not spending hours dialing numbers and leaving voicemails. By bringing a cold calling VA into the mix, you’re freeing them up to focus on the exciting parts of the sales process!

Here’s how:

Pre-qualify leads: Your VA can identify which prospects are most likely to convert, so your sales team can focus on high-value interactions.
Schedule follow-ups: VAs can handle the scheduling logistics, ensuring your sales reps spend their time where it matters most—building relationships and closing deals.
Manage the nitty-gritty: Let your VA take care of the rejection and voicemail messages, so your team can dive straight into conversations with warm leads.

By taking care of the front end of the process, your sales team can focus on the exciting parts of their job: connecting with clients and sealing the deal!

Consistency is Key

Cold calling can be a rollercoaster ride, with many ups and downs. But guess what? Consistency is the name of the game! Cold-calling virtual assistants are pros at maintaining that all-important outreach cadence.

They can:

Make regular calls to ensure your business stays on potential clients’ radar, so you’re not just a flash in the pan.
Keep detailed records of each interaction, noting the best times to follow up and what prospects are saying.
Follow up like a pro: A great VA knows that many prospects aren’t ready to jump in immediately, but with the right timing, they can turn a “not now” into a “yes!” Their commitment to consistency ensures that your outreach efforts keep building momentum and turning those chilly calls into warm leads!

A Budget-Friendly Boost

Let’s talk dollars and cents! Hiring an entire sales team can be a big financial commitment, but a cold calling VA offers a more budget-friendly way to ramp up your sales efforts.

You get:

Flexible options: Whether you need a part-time VA or someone full-time, you can tailor the support to fit your needs and budget.
Lower overhead costs: No need to worry about office space or employee benefits. A VA works remotely, giving you all the benefits without the hefty price tag.

By choosing a cold calling VA, you can stretch your marketing budget further, increasing your potential for new business. It’s like a win-win for your wallet and your sales!

A Personal Touch with Every Call

Cold calling doesn’t have to be robotic or stiff. Your VA brings warmth and personality to every conversation.

They’ll:

Craft tailored scripts that match your brand’s voice, ensuring every call feels genuine and personal.
Engage with prospects using active listening and empathy, creating a welcoming atmosphere that turns cold calls into warm conversations.
Handle objections like a champ. With experience and charm, they’ll keep the dialogue flowing, even when prospects have reservations.

This personal touch can leave a lasting impression, making prospects feel valued and increasing their chances of becoming loyal customers.

7 Platforms To Hire A Cold Calling Virtual Assistant

1. Discover an Exceptional Talent Pool with Founders Arm

Founders Arm - Cold Calling Virtual Assistant

If you want to hire a cold calling virtual assistant, check out Founders Arm. This offshore staffing platform connects you with pre-vetted, top-tier offshore talent to skip the lengthy recruitment process. You can onboard exceptional engineers, marketers, or executive assistants in under two weeks. No payroll hassles included. Looking to build your dream team without the hiring headaches?

Founders Arm connects you with pre-vetted, top-tier offshore talent at 60% less cost than traditional hiring. Take your startup to the next level with professionals who hit the ground running from day one.

2. SalesHive

SalesHive offers fully managed cold calling services to help businesses improve sales and grow their customer base. Their B2B cold calling and sales development services are powered by a fully US-based SDR team that has served 250+ companies.

SalesHive agents undergo personalized training to improve their skills and performance before working on your campaigns. Their AI-powered dialer and data-driven approach also improve connect rates. Agents make 750+ targeted dials weekly, and their top performers book over 10 weekly meetings.

3. SAS

SAS has served 5,000+ clients in insurance, real estate, and healthcare. They offer fully managed outbound lead generation programs with the flexibility to choose the agents for your campaigns. The platform offers:

Custom onboarding
Ongoing training and support
Real-time reporting portal

They have 300+ agents and bilingual options for small and mid-sized businesses.

4. DialAmerica

As their name implies, DialAmerica is an American-based call center with skilled agents who provide cold calling and customer support services. They assist businesses in offering:

Technical support
Running customer acquisition and retention campaigns
Launching loyalty programs
Conducting market research

5. Superhuman Prospecting

Superhuman Prospecting has worked with over 900 companies across 50+ industries. They have delivered over 500,000 qualified appointments with the H2H Sales Script Methodology.

This proprietary approach doubles the average cold-calling success as it emphasizes authentic human conversations. Their SDRs are US-based, directly hired, and certified. They’ve also won the Philadelphia 100 Fastest Growing Companies twice.

6. Flatworld Solutions

Flatworld Solutions is a global outsourcing company that offers services such as cold calling, data entry, software development, and creative design. It is an affordable option for small businesses, and its agents employ various lead generation techniques to convert qualified prospects into customers.

7. Upcall

Upcall is a tech-powered sales engagement platform that has helped 400+ companies run over 8M outbound calls. They specifically focus on lead generation services and appointment setting, giving you access to the top 5% of US-based cold callers on demand.

They assign campaigns to reps based on industry, location, and skill fit, and track interactions with a real-time dashboard.

Choosing The Best Cold Calling Virtual Assistant Services

You need an excellent and thorough understanding of the English language if you want to become a successful cold-calling virtual assistant. Cold callers with a poor command of English will only cause problems for your company, as the chances of things being lost in translation significantly increase.

When things are unclear, the chances of losing potential customers increase. Hiring a friendly and engaging person who can easily explain your company’s services and products will significantly help the overall sales process. Striking a friendly but professional conversation with a potential customer will help them trust you more than simply talking from the sales script.

The Importance of Sales Skills in a Cold-Calling Virtual Assistant

A cold-calling VA must also have specific sales skills to do the job to a high standard. While you don’t have to be highly trained in sales, it will prove advantageous if you have some knowledge and experience in how the sales process works.

For example, if you run a real estate business, your VA must be able to talk to potential new clients about your industry. The main focus is to generate sales for your company, so if the person making your sales calls lacks expertise in explaining your service, they won’t attract new clients.

Why You Need a Virtual Assistant with Time Management Skills

As a cold-calling virtual assistant, you must have impeccable time management skills. For example, if the person you hire cannot manage appointment setting correctly, it will lead to clients taking their business elsewhere. Business owners hire virtual assistants to help their companies become more efficient while saving time and money and generating revenue.

Poor time management skills cost your company money instead of saving it. There will be a designated time frame for each cold call a VA makes to a potential client. If they exceed this time limit, your business loses out on potential customers, which equals more profit.

Why Industry Experience Matters When Hiring a Cold Calling Service

Before doing business with a cold calling service, research their reputation.

What are they known for?
Do they follow a process?
Are their activities in line with regulatory standards?

These services cater to different industries and may have better track records in niches outside of yours. You must ensure your potential pick has a proven history of success in your sector or with similar companies.

Try Out an Engineer or Assistant for Two Weeks for Free - Book a Call to Learn More

Onboarding offshore talent can help your startup:

Scale faster
Save money
Operate more efficiently

Here are some key benefits of hiring an offshore cold calling virtual assistant.

Save Money

Cold calling virtual assistants are typically located in countries where the cost of living is much lower than in the United States and Europe. By hiring offshore, you can save thousands of dollars annually per employee while still getting access to highly skilled talent.

Access Diverse Skills and Experience

Hiring an offshore cold-calling virtual assistant gives you instant access to a global talent pool. Many prospects have experience working with international clients and can bring unique insights to your project.

You can find cold calling VAs with experience in your niche or industry to ensure they understand your business and can get to work without a lengthy onboarding process.

Increase Productivity and Efficiency

Cold calling is a time-consuming process that can take away valuable resources from your business. By hiring an offshore virtual assistant, you can offload these tasks to a skilled professional who can help you get results faster.

A good VA will know how to create effective call scripts, qualify leads, and even handle sales calls to help your business grow.

Scale Your Business Operations

As your business grows, you may need to increase your cold-calling efforts to generate more leads and sales. Hiring an offshore cold-calling virtual assistant will allow you to quickly ramp up your operations to support your growth and maintain business continuity.

Reduce the Stress of Business Ownership

Managing a growing business can be stressful, especially if you constantly worry about generating leads and sales. Offloading your cold calling operations to an experienced virtual assistant can reduce your stress levels and give you more time to focus on running your business.