Finding a social media manager can be a game-changer for a business. Social media managers can help your company build its online presence, connect with its target audience, and create effective marketing strategies. This is especially true if you outsource your social media management and hire offshore talent, such as a virtual marketing assistant in a foreign country. Doing so can help you save time and money to focus on what matters: growing your business. In this article, we'll explain how to find and hire a social media manager so that you can enjoy all the benefits of this vital marketing role.
One way to find a social media manager is to hire an offshore talent social media expert to help you build your online presence. For example, at Founders' Arm, we connect businesses with virtual marketing assistants who can help with social media management and other marketing tasks.
Table of Content
The New Era of Social Media Management. When And Why Should You Hire A Social Media Manager?
Try Out an Engineer or Assistant for Two Weeks for Free - Book a Call to Learn More
The New Era of Social Media Management. When And Why Should You Hire A Social Media Manager?
Social media isn’t just a nice-to-have anymore. It’s essential to how businesses connect with customers, build brand trust, and drive growth. With users spending more than half an hour a day on platforms like Facebook and TikTok, the attention is there.
The question is: Are you showing up in a way that gets noticed?
In 2020 alone, Facebook users averaged 35 minutes of daily use, and TikTok users weren’t far behind at 33 minutes. Multiply that across millions, even billions, of users, and you start to see how massive the opportunity is. 86% of businesses say social media has increased brand exposure, and 67% say it’s helped them generate leads. But this doesn’t happen by accident.
Why You Should Invest in a Social Media Manager
Hiring a professional social media manager means bringing in someone who doesn’t just post for the sake of it: they shape your brand's entire voice and visibility. They’re fluent in:
What’s trending
How each algorithm works (right now, not six months ago)
How to turn posts into conversations and conversations into conversions
Social media managers also know how to strike the delicate balance between relevance and brand consistency. They can jump on trends without sounding out of place, respond to customers in real-time with on-brand messaging, and create a cohesive look and tone across every platform. And they don’t work alone.
From Reactive to Strategic: The Value of Leadership in Social
Great social media managers often come who can help bring campaigns to life, with a network of:
Freelancers
Designers
Video editors
Influencers
Without someone in this role, your social channels risk becoming an afterthought:
Inconsistent
Reactive
Ultimately ineffective
You might get lucky with the occasional viral post, but you’ll miss out on the long-term engagement and community-building that drive real business growth.
When to Hire a Social Media Manager
Ideally, you should hire one before your social media efforts take off, so you can build with strategy from day one.
But even if you’re already active online, it’s never too late to bring in a pro, especially if:
You're running a growing company with no time to manage social media yourself
You’re investing in ads but not seeing the return you expected
Your content feels all over the place in tone or quality
Your engagement is dropping, or your follower count has plateaued
You’re unsure what’s working and what isn’t, or how to measure success
Strategy Over Scatter: Why Intentional Social Wins
And if budget is a concern, there are options. Many businesses start with a freelance social media manager or a small agency to keep things flexible. What matters most is having someone dedicated to building an engaged audience and moving your business forward online, not just throwing content at the wall and hoping something sticks.
Social media isn’t slowing down. In fact, it’s getting more complex and influential. Today's strong presence requires strategy, speed, and someone who truly knows the space. That’s why hiring a social media manager isn’t just smart: it’s necessary.
Related Reading
• Nearshoring Companies
• Outsourced Business Development Services
How To Find & Hire A Social Media Manager
Target Your Social Media Platforms
Different demographics gravitate toward other social platforms. While a social media manager can identify which platforms to target, it’s best to have a general idea before hiring begins. This way, you can attract candidates familiar with your chosen platform.
Here’s a quick rundown of the most popular social networks:
TikTok attracts a younger demographic. The platform is ideal for posting:
Behind-the-scenes
Funny content
Casual content
Instagram appeals to a younger and middle-aged demographic and is best for posting:
Aesthetic images
User-generated content
Professional product photography
Facebook attracts an older audience and is best for:
Business information
Community-centric content
Images
LinkedIn is ideal for B2B businesses, where you can post:
Thought leadership content
Industry insights
Infographics
Specify Social Media Management Tasks
Social media management involves several duties, including scheduling posts and identifying influencers for marketing. Be specific about the duties you expect your social media manager to perform. Most social media experts offer other marketing services, such as email marketing.
Here are some specific tasks that social media managers perform:
Create monthly reports about social media analytics
Monitor social media trends
Foster online communities
Schedule social posts
Use AI to create a social media strategy
Run social media advertising campaigns
Write a Detailed Job Description
Craft a detailed job description; the more thorough, the better. This is your time to sell your brand and clarify precisely what you expect from a social media manager. Don’t just outline the employee’s responsibilities. If you want to attract the best talent, explain why someone should want to work for you.
A good job description should include:
Compensation job responsibilities
Qualifications and skills
Company information
You can hire a freelancer to help find superstar talent by writing a professional job description. Ensure these descriptions are detailed enough that potential applicants have clear expectations before applying.
Interview Candidates to Find the Right Fit
Narrow your list of applicants based on their resumes and qualifications. During the interview, ask questions relevant to the role.
Here are some example questions:
What experience do you have managing social media accounts?
How do you measure the success of a social media campaign?
What strategies do you employ to engage followers and increase brand awareness?
How do you stay current on social media trends and best practices?
What tools do you use to manage multiple social media accounts?
Onboard and Train Your New Social Media Manager
Once you hire someone who meets all your requirements, onboard them properly. How you onboard them will vary if you’re onboarding a freelance or in-house social media manager. Either way, provide them with all necessary access codes, logins, and platform information.
If there’s anything specific they need to know about your niche, be sure to provide relevant materials about your brand’s voice and identity. Work with them to set initial social media goals and check in regularly.
From Zero to Team in Two Weeks or Less
Looking to build your dream team without the hiring headaches? Founders Arm connects you with pre-vetted, top-tier offshore talent at 60% less cost than traditional hiring. Skip the lengthy recruitment process and get exceptional engineers, marketers, or executive assistants onboarded in under two weeks. No payroll hassles included.
Take your startup to the next level with professionals who hit the ground running from day one. We've helped Cal AI to scale influencer marketing to reach millions, Pam with building backend operations to support rapid growth, Turbolearn AI amplify their reach in the education market, and many more. Want a 2-week free trial with our offshore talent? Try out an engineer or virtual marketing assistant, entirely for free.
9 Best Sites To Hire A Social Media Manager Online
1. Founders Arm
Looking to build your dream team without the hiring headaches? Founders Arm connects you with pre-vetted, top-tier offshore talent at 60% less cost than traditional hiring. Skip the lengthy recruitment process and get exceptional engineers, marketers, or executive assistants onboarded in under two weeks. No payroll hassles included.
Take your startup to the next level with professionals who hit the ground running from day one. We've helped Cal AI to scale influencer marketing to reach millions, Pam with building backend operations to support rapid growth, Turbolearn AI amplify their reach in the education market, and many more. Want a 2-week free trial with our offshore talent? Try out an engineer or virtual marketing assistant, entirely for free.
2. ProBlogger Jobs
On ProBlogger Jobs, several writers and other social media professionals are looking for jobs. It could be a great platform to hire a social media manager for your brand. As an employer, you can manage all your job listings from the “Employer Panel” on the employer dashboard. You can also select any of their advertisement packages to create a job listing.
You can republish your ad if you want to rerun your job listing after a few days. The ad form will be auto-populated with details from your existing ad. You only need to select a listing fee and publish the ad. Posting a job on the site starts at $80.
3. Upwork
Whether you want to hire a freelancer or a full-time contractor, it is all possible on Upwork. Creating your job post is easy and helps you reach out to talented professionals on Upwork’s work marketplace. You can create job posts for short-term and long-term work from the client account dashboard. When promoting your job post, you can share it with everyone, whether they have an Upwork account or not.
You can also limit the visibility of your job ad to the Upwork community or share it only with select individuals on the platform. Upwork has both free and paid plans. The paid plans start at $49.99 per month. Their business model includes charging a fee on hourly or fixed rates to both you (10%) as the job poster and the freelancer.
4. Working Nomads
Working Nomads is a remote job board where you can find professionals specializing in social media, marketing, software development, and more. Since Working Nomads includes a global talent pool, you can access a wider one, which is impossible domestically.
The people you find on Working Nomads generally like to enjoy a good work-life balance, making an income working remotely while exploring the world. One job posting on Working Nomads will cost $149.
5. Mashable
Mashable is an online news site with over 20 million visitors per month. The job board on Mashable gives you access to a large community of digital talent. The Job board has 45 million monthly visitors and offers job listings from twelve countries. If you want to post job ads on Mashable, you can buy a single or multi-pack subscription package.
Job posts are shared on Mashable and partner websites, such as Nexxt and Adzuna. The pricing for a 30-day standard listing starts from $259. The job board sends alerts to candidates, and the website also offers a candidate tracking system.
6. Simply Hired
Simply Hired is an online recruiter and job search engine, and one of the most popular websites on which to view job ads. It pulls listings and advertisements from other websites and advertises them on its pages. Simply Hired is a good choice if you are looking for a cost-effective job board to post your ad for a social media manager. You can post job ads on Simply Hired for free. They also have a pay-per-contact model.
Using this model, you can pay to contact candidates after you have reviewed their resumes and applications. You must pay about $4.99 to reveal a candidate’s contact information. The pricing may change, depending on the:
Industry
Job title
Other factors
7. Smart Recruiter
Smart Recruiter is a talent acquisition platform that helps you recruit the best talent for your business. Besides applicant tracking, the platform also offers several AI, collaboration, and assessment tools for companies to attract, select, and hire the right talent. Recruiters across multiple industries prefer to use the platform for their recruitment needs, such as:
Technology
Retail
Hospitality and more
Collaborating and communicating with candidates, managing job ads, and scheduling interviews through a single dashboard is also easy. You can also get all hiring-related information relevant to an individual through the personalized news feed service called Hireloop. Candidates can check their application status and connect with their hiring team through a dedicated portal on Smart Recruiter. You can post job ads for free on Smart Recruiter.
8. LinkedIn
LinkedIn Jobs is an excellent platform for hiring full-time employees. The process of hiring and applying is straightforward and streamlined on this platform. Another advantage of LinkedIn is that you get to know the candidates better before requesting a meeting with them for an interview. You can review their professional qualifications and how they manage their profiles.
How candidates manage their profiles says a lot about how detail-oriented they are. One of the key skills of a social media manager is an eye for detail. You can post your job ad for a social media manager on LinkedIn for free. You can pay to sponsor it and give it more visibility. You can also ask for referrals so that you attract the right talent.
9. Indeed
Hiring a full-time social media manager can significantly impact your business, and Indeed offers the tools to make it easier. With over 250 million monthly visitors, it’s one of the world’s largest job platforms, giving you access to a broad pool of qualified candidates.
You can post a job listing for free, but sponsoring your post boosts visibility and attracts stronger applicants. Optimize your Indeed company page by adding employee reviews, ratings, and regular updates to enhance your company's presence. Featuring priority roles can also help you stand out to top-tier talent.
Precision Hiring with Screener Questions and Skill Assessments
To streamline screening, include screener questions, either custom or pre-written by Indeed, to quickly assess alignment with your criteria. The Employer Dashboard lets you filter applicants by:
Responses
Location
Education and more
Indeed’s skill assessments help identify quality candidates by evaluating technical abilities and soft skills, such as critical thinking. They ensure you find someone who fits the role and your company culture.
Related Reading
• SDR Outsourcing Companies
• Offshore Marketing Services
• Cold Calling Virtual Assistant
Should You Hire In-House Or Outsource?
In-House vs. Outsourcing: What's the Best Fit for Your Business?
Deciding between hiring an in-house social media manager or outsourcing the role to an agency or freelancer comes down to your business's current needs and the resources you have to support those needs.
Why You Might Go In-House
Having someone on the ground with you can be invaluable if your business thrives on day-to-day updates, behind-the-scenes content, or fast-paced internal collaboration. An in-house social media manager lives and breathes your brand:
They’re part of the culture
They know the team
They’re right there to capture moments that would be missed by someone working remotely.
Having someone embedded in the company means they always know what’s going on and can post in real time with context. It also makes communication smoother; you're not coordinating across time zones or explaining internal shifts via email. Direct management is usually easier when your social media lead is just down the hall.
And from a branding standpoint, there’s a real benefit to having someone who deeply understands your:
Tone
Audience
Goals
An in-house manager can evolve your voice over time while staying completely aligned with your company’s identity.
Why You Might Outsource
Outsourcing can be the right move, especially if your budget is tight or your social media presence doesn’t require daily content yet. Hiring a freelancer or agency can cost less than bringing someone on full-time, giving you access to a broader range of skills.
Agencies often have strategists, graphic designers, video editors, and ad specialists under one roof. You might not get the same embedded presence or instant brand familiarity. Still, you gain outside perspective, up-to-date platform expertise, and execution power, which are particularly useful if you’re growing quickly or testing new campaigns.
When hiring a full-time team member isn’t financially feasible, outsourcing is often the next best step. You can scale your involvement as needed and work with experts who’ve managed many accounts across industries.
So, What’s Right for You?
If you need someone plugged into the heart of your company every day, in-house is likely the way to go. If you need expert support without the full-time commitment, outsourcing can provide flexibility and immediate results.
There’s no wrong answer, but the right choice will reflect your brand's stage, budget, and how integral social media is to your strategy.
Try Out an Engineer or Assistant for Two Weeks for Free - Book a Call to Learn More
Building a team can be challenging, especially for startups in a growth phase. Founders Arm simplifies the process by connecting you with pre-vetted offshore professionals. With their help, you can onboard top-tier engineering, marketing, and operations talent in under two weeks, without the headaches of traditional hiring.
Offshoring also helps you save money. You can reduce labor costs by over 60 percent. Founders Arm has helped many startups boost operations and improve performance. For instance, Cal AI scaled influencer marketing to reach millions with offshore help from Founders Arm. Want to try before you buy? Founders Arm offers a 2-week free trial with their offshore talent.
Related Reading
• Virtual Assistant Email Marketing
• Virtual Assistant for Lead Generation
• Virtual Assistant SEO
