Imagine you are a marketing manager eager to reach your targets and impress your boss. You’ve tried everything to hit your goals, from investing in new marketing technologies to running paid ads and switching up your content strategy. But despite your best efforts, your business is still stuck in the mud. If you can relate to this scenario, you’re not alone. Many companies face the same challenges and hire offshore staff for help. These solutions help them break free from stagnation and give them access to a wealth of knowledge and expertise that can help them reach their goals faster. If you’re in the same boat, keep reading. This article will explore the benefits of seeking B2B offshore marketing services for your business and highlight top firms you can hire to get started.
One way to simplify your transition into B2B offshore marketing services is to hire offshore staff specializing in these solutions. Founders Arm’s virtual marketing assistant growth engine service can help you quickly learn about the benefits of B2B offshore marketing services while connecting you with industry experts who can help your business grow.
Table of Contents
What are B2B Offshore Marketing Services?
Offshore marketing services involve delegating marketing tasks to a team or agency in a foreign country. Operating and labor costs in this foreign country are often lower than in the business’s home country. This arrangement allows companies to access specialized marketing skills, often at a reduced price compared to hiring locally.
Offshore marketing can encompass various activities, including:
Digital marketing
Social media management
Content creation
SEO
PPC advertising
Offshoring vs. Nearshoring vs. Onshoring
Offshoring is distinct from nearshoring (outsourcing to neighboring countries) or onshoring (outsourcing within the same country). It typically involves outsourcing to regions, such as:
South Asia
Eastern Europe
Latin America
These areas offer access to a wealth of qualified talent, making them an attractive choice for businesses seeking cost-effective solutions without compromising quality.
Why Offshore Marketing Services Are on the Rise
Historically, offshoring was more common in manufacturing or customer service sectors, but marketing offshoring has become increasingly popular. A report by Semrush found that 94% of businesses outsource some of their marketing tasks.
Offshore marketing provides flexibility and scalability, benefiting companies with limited in-house resources or those looking to scale rapidly.
Offshore teams can operate independently or collaborate with in-house teams to execute marketing strategies and ensure they align with the company’s business objectives.
Why Businesses Choose Offshore Marketing Services
Offshore marketing services are attractive to businesses aiming to reduce operational costs while maintaining high-quality marketing campaigns.
Reasons To Consider Seeking B2B Offshore Marketing Services
Lower Labor Costs: Why Pay More?
Did you know the United States outsources approximately 300,000 jobs each year? One of the biggest benefits of outsourcing marketing is cost savings. Instead of funding a yearly salary for employees, many outsourced marketing teams are implemented on an “as needed” basis.
Instead, your funds are put towards specific tasks that play into a larger strategy that is developed. In turn, this ends up costing your organization less than the salaries of an entire in-house marketing team.
Gain a Dedicated Focus on Operations and Optimization
Having an offshore team allows you to focus on driving strategic endeavors while leaving the tactical or marketing operations to your offshore partner.
According to Gartner's Research on Marketing Organizational Design and Strategy Survey 2016, 57 percent of the more technical B2B marketers outsource the operations of their marketing campaigns to enable a focus on core business strategies.
Free Up Your Team for Strategic Initiatives
With the help of an offshore agency, the time your marketing team usually loses on executing tasks like writing and designing the content and getting the website up can now be spent on strategic tasks such as implementing process improvements or evaluating new technology like:
AI-based assistants for lead nurturing
Strategizing new messaging
Leveraging an agency’s expertise to boost your marketing efforts is a smart way to focus on your strengths and get offshore help to execute other tasks where needed.
Leverage Digital Tools and Established Marketing Practices
An offshore marketing agency usually has established best practices, processes, tools, and technology that your internal team can leverage. Some of the most time-consuming and variable aspects of marketing are the technical areas, which require expert-level users to implement them.
Leverage Expert Knowledge and Proven Strategies
Outsourcing B2B marketing not only gives you access to a team that has extensive experience but also certified marketers with expertise on tools and platforms like:
Marketo
Pardot
Hubspot
Salesforce
Netsuite
Also, having worked with several clients, the agency is well aware of how complex and frustrating it can be to establish sustainable marketing operations.
Navigating the Marketing Journey with Expert Guidance
Mature marketing as a service firm guides clients on their journey towards defining their marketing needs while navigating the pain points clients often experience in achieving long-term marketing success. The firm is always looking at new ways to solve client challenges, as each client’s problems require a different strategy.
Having a partner who can leverage best practices from different sectors or industries can give your organization a competitive advantage.
Scaling Future Growth with a Modern B2B Concept
Today’s CMOs are under pressure to deliver impressive results consistently, and the ultimate challenge is to do more with less and impact the entire business. This is where the modern B2B marketing concept, MaaS, comes in.
Scale Your Marketing, Maximize Your Impact
MaaS can scale your marketing at a 50 percent budget, enabling an investment pool for other programs and giving your business the capacity to dream. With rapidly changing market needs and customer demands, businesses must embrace a lean, agile, and effective model for delivering marketing to stay competitive. With MaaS, marketing leaders can confidently shift their in-house marketing efforts from execution to strategy while getting the offshore agency to build an effective and scalable marketing support system to execute their strategy.
This will impact performance, scalability, and flexibility, providing organizations with room to innovate and grow.
Get Instant Access to a Professional Marketing Team
Outsourcing B2B marketing gets you instant access to an entire team of experts. This means you’ll have a team of knowledgeable marketing professionals with years of experience executing the strategies and tools that fulfill your marketing needs.
Whether you need to get blogs written and published, drive more traffic to your website, or set up your marketing automation platform and configure your lead routing, you can find all those specialties within one team.
Scale Your Team, Amplify Your Growth
Founders Arm empowers startups and agencies with highly trained virtual marketing assistants to accelerate growth. We go beyond essential admin support, connecting you with top-tier offshore talent skilled in key marketing functions.
Specialized Skills
Our virtual assistants excel in:
Social media management
Go-to-Market (GTM) strategy execution
Comprehensive marketing support
What Sets Us Apart
Our unique services include:
AssistantOS: Detailed blueprints for effective delegation and automation
24/7 Customer Support: Around-the-clock support capabilities to meet your needs
Rigorous Selection Process: Handpicked assistants chosen from over 1,000 candidates
Stringent Screening Criteria
Each assistant is evaluated on:
Strong English proficiency
Relevant industry experience
A successful track record with offshore companies
Affordable, Fee-Free Rates
We offer competitive rates with no placement fees, making us ideal for funded startups (pre-seed, seed) and consumer apps aiming to scale rapidly.
Support for Essential Tasks
Our assistants help you save time and enhance your growth strategy by managing tasks like:
Customer support
Email management
Social media
Administrative tasks
Get a Custom Plan
Provide your email and company details to receive a free, personalized plan for task delegation and smart scaling within your business.
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What B2B Marketing Services Can You Outsource Offshore?
Offshore teams are frequently enlisted to create, edit, and manage content across:
Blogs
Websites
Social media platforms
Cost-Effective, High-Quality Content Production
This includes producing SEO-optimized articles, whitepapers, case studies, and e-books tailored to your B2B audience. Outsourcing to countries with lower labor costs can make high-quality, large-scale content production more affordable, allowing your business to produce value-added materials to attract and retain clients consistently.
Streamline Your SEO and SEM Efforts with Offshore Services
SEO and SEM are essential for improving visibility in search engine results, which is vital for attracting B2B clients. Offshore SEO experts can:
Manage on-page and off-page SEO
Monitor SEO performance
Optimize paid search campaigns
Offshore teams can execute link-building strategies, a labor-intensive task that can be done cost-effectively with the right oversight and quality control.
Boost Your B2B Marketing with Offshore Social Media Management
Many companies outsource social media management to offshore teams for tasks such as:
Content scheduling
Engagement with followers
Monitoring analytics
Running ad campaigns
B2B social media requires a consistent presence, particularly on platforms like:
LinkedIn
Twitter
Offshore social media managers can maintain your brand’s activity, ensuring timely responses to customer queries and regular posting.
Enhance Your Email Marketing with Offshore Support
Offshore teams can help design and execute email marketing campaigns, including:
Lead nurturing sequences
Customer follow-up emails
Newsletters
Tasks include:
Creating templates
Segmenting email lists
A/B testing
Monitoring open rates
Handling email automation
This makes offshore teams particularly helpful for scaling and refining email marketing.
Create Quality Visual Content for Your B2B Marketing with Offshore Design Services
High-quality graphics and videos are essential for engaging B2B audiences, and offshore designers can produce:
Logos
Infographics
Product videos
Animated explainers
Hiring offshore designers and editors skilled in design software such as Adobe Creative Suite or Canva is cost-effective, especially for companies requiring frequent visual content for:
Presentations
Marketing collateral
Social media
In 2022, 47% of marketing professionals outsourced graphic design. Video design was the second most commonly outsourced marketing service.
Get the Data You Need for B2B Marketing Success with Offshore Market Research and Data Analysis
Offshore researchers can conduct the following:
Competitor analysis
Market segmentation
Customer feedback analysis
Other types of research to inform B2B marketing strategies
Data analysts can help measure campaign performance, analyze customer data, and provide insights that allow you to refine your marketing efforts based on concrete data.
Offshore Lead Generation and Sales Support to Grow Your B2B Business
Offshore teams can handle various aspects of lead generation, including:
Cold emailing
LinkedIn outreach
Appointment setting
They often use CRM tools to manage leads and track progress through the sales funnel. Sales support tasks, such as updating CRM records and responding to initial queries, can be offloaded to offshore teams, freeing up in-house sales teams for higher-level relationship-building.
Manage Your PPC Advertising with Offshore Specialists
Offshore marketing specialists can manage your PPC campaigns on Google Ads, LinkedIn Ads, and other platforms, performing:
Keyword research
Bid management
Ad copywriting
Analytics monitoring
By outsourcing PPC, companies can access specialists who understand digital advertising dynamics and can optimize ad spend, often at a lower cost than hiring a full-time team locally.
Offshore Website Development and Maintenance Services for B2B Marketing
Offshore developers can handle web development, maintenance, and UX/UI enhancements, ensuring your site remains:
Up-to-date
Secure
User-friendly
This can be highly cost-effective, especially for continuous updates or building complex B2B features like customer portals, integration with CRM systems, or creating multilingual versions of a site.
CRM and Marketing Automation Management to Improve Your B2B Marketing Strategy and ROI
Offshore teams skilled in CRM software (like Salesforce, HubSpot) and marketing automation platforms (like Marketo, Pardot) can manage:
Lead segmentation
Automated email workflows
Data entry
Analysis
They can also help ensure that all client touchpoints, follow-ups, and automated responses are timely, personalized, and efficient.
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• Benefits of Outsourcing Marketing
• Outsourced Marketing Manager
• In House vs Outsourcing Marketing
• Marketing Team for Small Business
• How to Hire a Virtual Assistant for Internet Marketing
5 Best B2B Offshore Marketing Firms To Consider
1. Founders Arm: Virtual Marketing Assistants For Startups
Founders Arm helps startups and agencies supercharge their growth with highly trained virtual marketing assistants. We specialize in finding top-tier offshore talent that goes beyond basic admin; our assistants are skilled in:
Social media management
GTM strategy execution
Comprehensive marketing support
Our unique offering includes:
AssistantOS (detailed blueprints for delegation and automation)
24/7 customer support capabilities
A rigorous selection process where we handpick the perfect assistants from over 1,000 candidates.
Each assistant is screened for:
Excellent English
Relevant experience
A proven track record with offshore companies
We offer affordable rates without placement fees, perfect for funded startups (pre-seed, seed) and consumer apps looking to scale from 1 to 100.
Our assistants help you reclaim your time and amplify your growth strategy by supporting tasks such as:
Customer support
Email management
Social media
Admin tasks
Please provide your email and company to get a free custom plan for delegating tasks within your business and scaling intelligently.
2. 365 Outsource: Quality Marketing Outsourcing from the Philippines
365 Outsource is an outsourced marketing company based in the Philippines, one of the leading outsourcing destinations for various services. The Philippines balances high quality and low cost, giving you access to top-notch marketing specialists for affordable prices.
The company guarantees results by developing systems to help you view the work in progress and provide complete solutions for every problem. They work with small businesses to huge enterprises and have tailored packages for each business type. They also exceed your expectations by providing added value with each service, such as free SEO proposals that other competitors will already charge, regardless of whether you buy the service.
365 Outsource services meet global standards and their marketing specialists have in-depth knowledge of their fields. You can expect a digital solution tailored to your:
Needs
Industry
Customer
Products/services
3. Vajra Global: Strike Marketing Outsourcing for Profitable Growth
Vajra Global recognizes that companies utilize marketing outsourcing services to become more profitable. Outsourcing marketing services gives you end-to-end expertise and a growth launchpad.
Vajra accomplishes this expectation by creating a marketing strategy to increase brand recall and loyalty. They further empower this strategy with relevant tech stack to your audience.
They will take care of design, content, and analytics by offering holistic marketing outsourcing services. They follow the 4E approach to marketing outsourcing:
Expertise
Excellence
Efficiency
Experience
They’ve generated over 100 million USD (B2B pipeline) for 10 clients across 3 countries. Some of these notable clients include Focus, Aloha, and TechFetch.
4. BCM Marketing: Custom B2B Marketing Solutions from Spain
BCM offers professional B2B marketing strategies for companies worldwide from their offices in Spain. They offer their own marketing team to act as your internal marketing team so you can experience the work of specialized professionals fully committed to your projects. They can fully adapt to your:
Philosophy
Project
Preferences
Budget
Their marketing specialists are strategists who constantly study the current market so they can outperform competitors by providing the best solution to meet customer demands. They are proficient in every digital marketing trend and can remain relevant to evolving rules.
For over 25 years, they’ve consistently produced efficient ROI for clients, as proven by over 2,000 delivered projects.
5. NinjaPromo: Agile Digital Marketing for Competitive Industries
NinjaPromo is a full-service digital marketing company in six major cities worldwide. It has had numerous successful clients, with whom it has helped with its product marketing strategy and various outsourced marketing services. NinjaPromo is a leading growth marketing agency with a track record of winning marketing campaigns that have helped brands in highly competitive industries achieve massive growth.
NinjaPromo is one of the most sought-after eCommerce marketing agencies because of their agile, creative, and efficient marketing solutions that generate measurable and impactful ROI. They work either as an extension of your in-house team or as a dedicated marketing department that can handle all things marketing.
Their marketing experts live and breathe marketing so they are consistently on top of the latest trends and can apply them to help their clients grow.
Choosing The Right B2B Marketing Offshore Partner
The first step to finding the right offshore marketing partner is narrowing your focus to companies with relevant industry expertise. The ideal offshore marketing partner should have industry-specific experience and be able to:
Understand the market dynamics specific to your industry
Identify target customer profiles accurately
Analyze competition to position your brand effectively
With these insights, they can more effectively reach and engage your potential customers.
Track Record of Success: Look for Proven Results
Next, look for documented case studies, testimonials, and references that demonstrate the company has delivered measurable success for other clients, particularly those with comparable business models or in similar markets.
Communication Skills: How to Ensure Your Teams Work Well Together
Clear and frequent communication is vital for a successful partnership. Ensure the company is transparent about its processes and open to collaboration with your internal teams.
Innovative Technology and Tool Usage: Sales Outsourcing Should Accelerate Revenue Growth
The best sales outsourcing companies utilize cutting-edge sales technology tools for:
Lead generation
Analytics
Communication
They should also easily integrate their systems with your existing platforms.
Scalability and Flexibility: Your Business Needs Will Change
The company should be able to scale up or down according to your business needs. Look for firms that are flexible enough to quickly adapt to changing market conditions or shifts in your business strategy.
Get a Free Custom Plan on How to Delegate Tasks and Scale
Founders Arm helps startups and agencies supercharge their growth with highly trained virtual marketing assistants. Our assistants don’t just tackle basic admin tasks. We specialize in finding top-tier offshore talent skilled in social media management, GTM strategy execution, and comprehensive marketing support.
Affordable, Impactful Virtual Assistance
Perfect for funded startups (pre-seed, seed) and consumer apps looking to scale from 1 to 100, our affordable rates don’t come with placement fees. Whether you need help with customer support, email management, social media, or admin tasks, our assistants help you buy back your time while amplifying your growth strategy.
Outlining Your Delegate Tasks: AssistantOS
Our unique offering includes AssistantOS, detailed blueprints for delegation, and automation that help you outline and organize your tasks before bringing on an offshore assistant. This reduces confusion and sets your new hire up for success so you can immediately start seeing the benefits.
24/7 Support For Your Offshore Team
With any new hire, there’s a transition period. This is especially true when working with offshore talent. There may be some cultural differences and language barriers to overcome. To help with this, we offer 24/7 customer support capabilities to ensure you, your team, and your new virtual assistant can get on the same page and work together smoothly.
Rigorous Selection Process
Each assistant undergoes a rigorous selection process, during which we handpick the perfect match from over 1,000 candidates. Each assistant is screened for excellent English, relevant experience, and a proven track record with offshore companies.
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