If you're like most business owners, you have to juggle multiple tasks and responsibilities to keep your business running smoothly. Unfortunately, managing your business's online presence while staying on top of your daily operations can get overwhelming. If you're feeling the heat of your Internet marketing tasks, hire offshore staff to help you with your marketing operations is time. This blog will illustrate the value of using a virtual assistant for Internet marketing and provide tips on hiring a virtual assistant. The information in this blog can help you achieve your marketing goals and relieve some of your stress.
To make hiring a virtual marketing assistant even easier, we recommend our virtual marketing assistant growth engine service at Founders Arm. This solution lets you quickly find and hire the right offshore marketing assistant for your business.
Table of Content
How To Hire a Virtual Assistant for Internet Marketing in 9 Steps
What Are the Benefits of Hiring a Virtual Assistant for Internet Marketing
What Is An Internet Marketing Virtual Assistant?
A virtual internet marketing assistant, also known as a virtual digital marketing assistant, works remotely and handles digital marketing for you. These digital marketing experts are not based in your office and aren’t employees. Instead, they act as consultants, offering their services and knowledge to businesses.
They can also manage your marketing strategy to connect your brand with your audience. They do this by using blogging and content creation. They are experts in managing various social media channels like:
Twitter
Facebook
They can manage your email marketing and optimize your website’s SEO – search engine optimization. They can also assist with advertising like PPC and driving traffic to our online business or e-commerce store.
How Marketing Virtual Assistants Help Your Business
An Internet marketing virtual assistant can help with:
Marketing Strategy
Marketing virtual assistants can help you develop an existing marketing plan or create a new one. With their knowledge and skills, they can do market research, make your campaigns reach the right audiences, brainstorm relevant ideas to improve customer engagement and find new customers.
Social Media Management
As social media becomes part of our daily lives, building your brand on different platforms helps you build a strong image. A marketing assistant can create fresh, engaging content relevant to your brand and customers, eventually leading to better customer engagement.
Email Marketing
Marketing assistants can help you with email marketing by segmenting your email list, sending daily newsletters, responding to existing and potential customers’ queries, and creating promotional campaigns for your business.
Keyword Research
With the rise of digital marketing, virtual assistants who understand SEO basics are extremely valuable in making your product or services visible to customers through search engine optimization. A marketing assistant is knowledgeable about keyword research tools or SEO tools and knows how to use them, which undoubtedly will save you time.
Creating Captivating Content
Content is very important in marketing. It helps you acquire new customers and captivate existing ones. A virtual assistant can help you with blog creation and promotion tasks and managing your social media posts.
With the support of a graphic designer or a Canva virtual assistant, a marketing VA can also find high-quality images for your website. To sum up, there are a lot of things that this VA can help you with your business!
Related Reading
• Marketing Cost for Small Business
• Offshore Virtual Assistant
• How to Hire a Digital Marketing Manager
• How Much Does Marketing Cost for a Startup
How To Hire a Virtual Assistant for Internet Marketing in 9 Steps
1. Assess Your Business Needs Before You Hire a Virtual Assistant for Internet Marketing
Before you hire a virtual assistant for Internet marketing, start by identifying your precise needs. Internet marketing involves many tasks, from social media management and content creation to email marketing and SEO. Clarifying these needs will help you narrow down candidates with the right skills. Consider creating a list of tasks you’d like your VA to handle so that you have a clear idea of the expertise you’re looking for.
2. Create a Comprehensive Job Description
Once your needs are precise, translate them into a detailed job description. Outline specific skills, required experience, expected responsibilities, and any necessary familiarity with tools like:
Hootsuite
Google Analytics
Project management platforms
Also, describe the communication expectations and hours of availability, especially if you’re hiring someone from a different time zone.
3. Posting the Job Listing
Post your job listing on specialized platforms like Upwork, Fiverr, Freelancer, or social media to attract high-quality candidates. Virtual assistant agencies like Yes Assistant can help you find pre-vetted candidates. Ensure your job description is clear and precise to reduce the chances of receiving applications from underqualified candidates.
4. Conducting Effective Interviews
Once you’ve received applications, shortlist candidates and schedule interviews. Prepare questions that assess their familiarity with internet marketing tools, experience in similar roles, and understanding of specific marketing tasks. During the interview, gauge the candidates:
Skills and expertise relevant to the role
Communication style and responsiveness
Ability to align with your company culture
This stage is essential to ensure they can work independently and communicate effectively, especially in a virtual setting.
5. Choosing the Right Candidate
After interviews, review the responses and select a candidate who best aligns with your business needs. Look for someone with the experience, skills, and flexibility needed for internet marketing, and consider how well they will integrate with your team and workflow.
6. Onboarding Your VA
Smooth onboarding is essential to set your VA up for success. Provide access to necessary resources like:
Project management tools
Social media accounts
Brand guidelines
Outline their responsibilities, share deadlines, and establish preferred communication channels for efficient interaction.
7. Effective Management and Communication
Maintaining clear and open communication is crucial. Establish a regular check-in schedule via messaging platforms like:
Slack
Video calls
Define specific goals and KPIs to track tasks and deadlines, and use project management tools such as:
Asana
Trello
Basecamp
Asana is great for:
Task assignments
Project tracking
Automating repetitive tasks
Project Management and Communication Tools
Trello is ideal for visual task management, using boards and cards to simplify workflows. Basecamp offers centralized task management and communication, which is suitable for multiple projects. Slack is a real-time messaging tool that organizes communication into channels for specific topics or projects, handy for a dynamic marketing environment.
8. Building a Strong Working Relationship
Treat your VA as a valuable team member, encouraging feedback and open communication. Building trust and a collaborative environment can increase productivity and job satisfaction for both parties.
9. Tracking Progress and Results
Regularly review the VA's work to ensure alignment with your goals. Analytics tools like Google Analytics can be used for website traffic insights or Hootsuite to track social media performance. Reviewing these metrics will help you assess whether your internet marketing efforts are moving in the right direction.
What Are the Benefits of Hiring a Virtual Assistant for Internet Marketing
Smart Money: Why Hiring a Virtual Assistant Is More Cost-Effective Than Bringing Someone In-House
Hiring a marketing virtual assistant can save you a lot of money. The Bureau of Labor Statistics reports that the average hire across all industries and skill levels is a surprising $36 per hour, not including the hidden costs of hiring someone full-time to help with marketing.
For instance, if you hire someone with marketing experience and specific skills as a full-time team member, they help your marketing efforts. But you’d also be surprised at the hidden costs associated with that move.
The High Cost of Full-Time Employment
Hiring someone full-time means paying for benefits and bonuses and the inefficiency of paying someone to be at the office even if they’re not dedicating that time to productive work. It means funding vacation time and conducting a relatively long onboarding period in which you familiarize someone with the way your business works.
The Efficiency of Virtual Assistants
Contrast that with how a VA often works. They frequently get to set their hours because they can work full-time or part-time. That usually leads to more productivity. According to some statistics, full-time employees are only productive for 2 hours and 53 minutes daily. It’s often more straightforward for an employer to outsource to a VA who works for three total productive hours per day.
That productivity, in turn, saves you money. Some statistics suggest that a virtual assistant can save up to 79% in operating costs annually.
Expertise: Your Marketing VA Will Likely Be More Experienced Than a New Hire
Another huge benefit of hiring a marketing virtual assistant is that they often have a wealth of experience. Many VAs specialize in specific business areas, like marketing, and have skills to help your company immediately. Even if you find someone with a marketing background to hire on your team, there’s no guarantee they’ll possess the exact skills you need to help your company.
A virtual assistant usually works with several different clients before coming to help your company. That means they’ve already done the tasks you’re looking to delegate and can hit the ground running with little direction from you.
Flexibility: A Virtual Assistant Can Help with Your Immediate Needs and Grow With You
Another benefit of hiring a virtual assistant for marketing is flexibility. When you hire someone to work on your marketing efforts, you hire a third-party expert to help you with your immediate needs and improve your operations. As your business grows, these professionals can help you with transitional tasks and train your new hires.
As a result, there’s no need to worry about how your new employee will adapt to changes in your organization or whether they’ll have the right skills to help your marketing team culture. A virtual assistant can help you easily manage changes in business operations.
The Time Factor: Virtual Assistants Can Get to Work Right Away
When you’re behind on marketing tasks, the last thing you want to do is spend weeks interviewing, hiring, and onboarding a new employee. With a virtual assistant, you can find someone that meets your needs and get to work almost immediately.
Elevate Your Startup with Expert Virtual Assistants
Founders Arm helps startups and agencies supercharge their growth with highly trained virtual marketing assistants. We specialize in finding top-tier offshore talent beyond basic admin. Our assistants are skilled in:
Social media management
GTM strategy execution
Comprehensive marketing support
Our unique offering includes:
AssistantOS (detailed blueprints for delegation and automation)
24/7 customer support capabilities
A rigorous selection process where we handpick the perfect assistants from over 1,000 candidates.
Each assistant is screened for:
Excellent English
Relevant experience
A proven track record with offshore companies
We offer affordable rates without placement fees, perfect for funded startups (pre-seed, seed) and consumer apps looking to scale from 1 to 100.
Our assistants help you reclaim your time and amplify your growth strategy by supporting tasks such as:
Customer support
Social media
Admin tasks
Drop your email and company to get a free custom plan on delegating tasks within your business and scale intelligently.
Related Reading
• Benefits of Outsourcing Marketing
• Outsourced Marketing Manager
• In House vs Outsourcing Marketing
• Marketing Team for Small Business
When to Hire an Internet Marketing Virtual Assistant
If you’re spending too much time on routine marketing tasks, hiring a virtual assistant for internet marketing may be time. Internet marketing gets a business noticed and helps it engage with prospects to boost sales. To maximize the impact of these efforts, consistency is essential. If social media posts, emails, or content updates are sporadic due to time constraints, consider:
Scheduling content in advance
Using automation tools to maintain a regular posting schedule
Delegating tasks to a virtual assistant for consistency
In that case, a VA can help by maintaining a consistent posting schedule, following up with leads, and ensuring your brand message is steady across channels.
Have You Noticed a Growing Specialization in Marketing Skills?
Digital marketing often requires specific skills in SEO, content creation, social media management, or PPC advertising. As your marketing efforts get more complex, you or your team may need more specialized skills. If this is the case, a VA with expertise in internet marketing can fill those gaps without the commitment of hiring a full-time employee.
Is Your Business Experiencing Rapid Growth?
Rapid growth often means an increase in digital marketing needs. A VA can provide extra support as your business scales, ensuring you engage with your audience, maintain your online presence, and consistently promote new products or services. This is especially useful for startups or small businesses where in-house hiring might not be feasible.
Do You Need to Improve Your Marketing Consistency and Engagement?
Internet marketing requires consistency to keep audiences engaged. If you’re falling behind on critical tasks, such as:
Responding to customer messages
A VA can take the burden of sending email newsletters off your plate, freeing up your time to focus on core business activities or strategic planning.
Are You Missing Out on Potential Revenue?
A VA can help generate more leads and sales by staying on top of digital marketing trends and executing proven strategies to engage and convert your audience. If you notice you’re missing revenue opportunities because you’re unable to engage with prospects or update your marketing strategy, it may be time to hire a VA.
Do You Want to Expand Your Marketing Channels?
If you’ve been meaning to start using additional channels like Pinterest, LinkedIn, or paid advertising but lack the time or know-how, a VA with experience in those areas can help you diversify your marketing approach without spreading your existing team too thin.
Are You Falling Behind on Analytics and Optimization?
Regular analysis of website traffic, ad performance, and social media engagement is essential for refining your marketing strategy. If you don’t have time to analyze these metrics or make adjustments, a VA skilled in analytics can provide reports and insights to keep your strategy data-driven and effective.
Do You Want to Stay Agile and Cost-Effective?
Hiring a VA is more flexible and affordable than hiring a full-time employee. For seasonal businesses or those still in the growth phase, a VA offers the advantage of scaling up or down based on your current needs without long-term commitments.
Where Can I Find Virtual Assistants For Internet Marketing?
Founders Arm
Founders Arm empowers startups and agencies with highly trained virtual marketing assistants to accelerate growth. We go beyond essential admin support, connecting you with top-tier offshore talent skilled in key marketing functions.
Specialized Skills
Our virtual assistants excel in:
Social media management
Go-to-Market (GTM) strategy execution
Comprehensive marketing support
What Sets Us Apart
Our unique services include:
AssistantOS: Detailed blueprints for effective delegation and automation
24/7 Customer Support: Around-the-clock support capabilities to meet your needs
Rigorous Selection Process: Handpicked assistants chosen from over 1,000 candidates
Stringent Screening Criteria
Each assistant is evaluated on:
Strong English proficiency
Relevant industry experience
A successful track record with offshore companies
Affordable, Fee-Free Rates
We offer competitive rates with no placement fees, making us ideal for funded startups (pre-seed, seed) and consumer apps aiming to scale rapidly.
Support for Essential Tasks
Our assistants help you save time and enhance your growth strategy by managing tasks like:
Customer support
Email management
Social media
Administrative tasks
Get a Custom Plan
Provide your email and company details to receive a free, personalized plan for task delegation and smart scaling within your business.
Find Internet Marketing Virtual Assistants on Fiverr
Fiverr is a great platform to consider. With its user-friendly interface and wide range of services, you can easily find highly skilled and experienced freelancers who can help you with tasks such as:
Social media management
Content creation
Email marketing
And more
Why Upwork is Great for Finding Marketing Virtual Assistants
Upwork is another fantastic option for finding virtual assistants for internet marketing. With its advanced search and filtering options, you can easily find a VA with the specific skills and experience you need for your project. Upwork also offers a variety of communication tools and project management features, making it easy to collaborate with your VA.
Get a Free Custom Plan on How to Delegate Tasks and Scale
Founders Arm helps startups and agencies supercharge their growth with highly trained virtual marketing assistants. We specialize in finding top-tier offshore talent that goes beyond primary admin. Our assistants are skilled in social media management, GTM strategy execution, and comprehensive marketing support.
How Do Virtual Assistants Work?
Virtual assistants (VAs) help businesses with remote support. They’re independent contractors who take on specific tasks to help you streamline operations and improve business performance. VAs can work on various tasks like social media management, customer support, email management, etc. The exact duties will depend on your needs and the VAs experience.
How to Hire a Virtual Assistant for Internet Marketing
Are you ready to take your internet marketing efforts to the next level? Here’s how to hire a virtual assistant that fits your needs:
Define Your Goals
Start by identifying why you want to hire a virtual assistant. For instance, you may want to improve your social media presence to increase brand awareness. In this case, a virtual assistant with social media experience could help you achieve your goal faster.
Create a List of Tasks to Delegate
In this example, a VA could help you by:
Creating social media posts and scheduling them for publication
Researching relevant hashtags
Engaging with your audience to foster relationships
Tracking social media metrics to measure progress
You can use this list to find the right fit to help you accomplish your goals. Create an appealing job description.
Write a Detailed Job Description to Attract Qualified Candidates
Be specific about the tasks you need help with, the skills you’re looking for, and any other requirements, such as experience with particular tools. Don’t forget to mention any qualities that would make someone successful in the role. For example, if you’re looking for someone to help you with social media management, you may want to find an organized candidate with strong communication skills.
Find a Reliable Source for Hiring
There are plenty of places to find virtual assistants online.
Nonetheless, if you want to hire someone with internet marketing experience, looking for candidates on niche job boards or websites specializing in virtual assistants is best. For instance, you can check out a site like Indeed to find qualified candidates or look for a VA with marketing experience on a freelance website like Upwork.
You can also hire a VA through an outsourcing company or agency. These organizations employ virtual assistants and help you find the right fit for your business. This takes the guesswork out of the hiring process and can save you time.
Many of these companies offer their clients onboarding and management support to help them delegate tasks and transition to working with a virtual assistant.
Assess Candidates and Make Your Choice
Once you have a pool of candidates, it’s time to assess them and make a choice. Start by reviewing resumes and looking for relevant experience.
Check Their Online Profiles for Client Feedback and Ratings
Create a shortlist of candidates and interview them to find the right fit for your business.
Prepare for Your Virtual Assistant
Once you’ve hired a virtual assistant, it’s time to get organized and prepare for their arrival. Start by creating standard operating procedures (SOPs) for your delegating tasks. SOPs will help you outline the steps for completing a task so your VA has clear instructions. Organize any digital files or online tools they need to access to get started.
Set up a communication plan to help you stay in touch and track progress.
Related Reading
• Virtual Assistant Platforms
• Offshore Marketing Services
• B2B Offshore Marketing Services
• Marketing Recruitment Agencies
• BPO Marketing
