Every business struggles with digital marketing. There are so many moving parts, and keeping up with everything it takes to get noticed online can be overwhelming. You should throw in the towel and forget about online marketing altogether. But before you do, consider the benefits of outsourcing some of your digital marketing tasks to outsourced virtual assistants. This article will explain how a digital marketing virtual assistant can help you get organized, take control of your online presence, and improve your business’s bottom line.
Founders' Arm’s virtual marketing assistants are a valuable resource to help you achieve your goals. They can help you understand what a digital marketing virtual assistant is and how they can benefit your business.
Table of Contents
Maximizing the Potential of a Digital Marketing Virtual Assistant for Your Business
Try Out an Engineer or Assistant for Two Weeks for Free - Book a Call to Learn More
What is a Digital Marketing Virtual Assistant?
A Digital Marketing Virtual Assistant (VA) is a remote professional who takes care of your business’s online marketing so you don’t have to. From social media and content creation to SEO and email campaigns, they handle the moving parts of your digital presence without needing a desk at your office. They’re especially valuable for founders, startups, and small businesses who need expert help but don’t have the time, budget, or bandwidth to hire full-time marketing staff.
What Does a Digital Marketing VA Do?
Here are some of the typical tasks they manage:
Writing blog posts or website content
Managing social media accounts like:
LinkedIn
Instagram
X (formerly Twitter)
Running email marketing campaigns and newsletters
Updating your website and improving SEO
Creating marketing reports and tracking analytics
Why Not Just Do It Yourself?
Because your time is better spent elsewhere. If you’re a business owner, your highest-value tasks usually involve strategy, partnerships, fundraising, or closing deals. Marketing efforts still need to be consistent and effective. A digital marketing VA steps in so you can focus on growth, without letting your brand go stale.
Will They Represent My Brand Accurately?
Suppose you hire the right one. Digital marketing VAs typically come with hands-on experience across industries. Many specialize in specific areas or sectors, so that you can choose someone with the right background for your brand voice, tone, and goals. And because they’re used to working with remote teams, onboarding is usually smooth.
What About the Cost?
Hiring a virtual assistant (VA) is typically more cost-effective than hiring an in-house assistant. You only pay for the time and tasks you need, whether it’s 10 hours a week or full-time support, no extra costs for:
Office space
Benefits
Idle time
Related Reading
• Who Needs a Virtual Assistant
• What Does a Pinterest Virtual Assistant Do
• Benefits of Outsourcing to a Virtual Assistant
• How to Use a Virtual Assistant
What Does a Digital Marketing Virtual Assistant Do?
Search Engine Optimization (SEO): The Virtual Assistant That Gets You Found
SEO is one of the most popular digital marketing tactics simply because it can get you to the top of search engine results pages (SERPs) with zero to minimal spending. All the spending you’ll need is the hourly rate for your SEO specialist VA. Since SEO is a constantly changing science, your SEO digital marketing virtual assistant will be in charge of making sure that your tactics are in line with current trends. This is to ensure that your website doesn’t get penalized and your rankings for your preferred keywords are always good.
Search Engine Marketing (SEM): A Virtual Assistant Helps You Do PPC Right
Some people think that SEO and SEM can be assigned to just one person or virtual assistant, but the skills involved in these specializations are pretty different. Unlike in SEO, SEM involves paying for advertisement spots by bidding on specific keywords. In this way, SEM is more like traditional advertising than any other form of digital marketing.
Maximizing ROI with Strategic Paid Ad Management
With SEM, you can have a sure spot on SERPs and be in complete control of the content you’re showing in your ads. A good SEM digital marketing virtual assistant should know which keywords to place your money in, what types of content work for paid ads, and when to run your business campaigns to ensure that you’re getting the most bang for your buck. It’s their responsibility to keep track of your spending and send you regular reports to make sure that you’re staying within budget.
Social Media Marketing: A Virtual Assistant to Manage Your Online Reputation
With the massive reach of social media these days, it’s not surprising to see almost all platforms being utilized for digital marketing. When you market your products and services on social media, you open your doors to the possibility of reaching millions of potential customers with each post. Of course, to convert these views into sales, you need high-quality content to complement your marketing efforts. A social media marketing VA can help you craft highly appealing posts, schedule them to ensure regular activity on your pages, and engage with your followers. They are primarily responsible for social media management and creating, as well as overseeing, any current marketing campaigns.
Content Marketing: A Virtual Assistant to Help You Create & Distribute Quality Content
There are many sides to content marketing. Mostly, it’s because there are many different types of content (articles, web content, infographics, images, video, etc.) that make it challenging to group everything into just a single form of marketing. Here are some of the most common ones:
Website Blog Management
A blog manager helps you ensure that your company blog always has fresh content that targets relevant and trending topics. They can also be responsible for:
Uploading content or blog posts
Managing tags and categories
Monitoring blog comments
Creating a blog calendar
Reporting on traffic and engagement
Content Writing
A content writer virtual assistant can do keyword research to help with search engine optimization, write your:
Blog articles
Website content
Video scripts
Social media posts, and so on.
Content Distribution
To ensure that your high-quality content doesn’t go to waste, content distribution is a cost-effective online marketing strategy that enables you to distribute existing content across various channels, such as social media. Creating new content can be time-consuming, so reusing existing content is beneficial for a marketing campaign.
Copywriting
Copywriting involves content that is geared towards sales, so copywriters are excellent for:
Marketing collateral
Social media
Other digital paid ads, and so on
PR
Getting your company mentioned on other channels can be very beneficial. Your content marketing virtual assistant can also handle PR pieces and reach out to various media outlets to get more coverage.
Infographics
More people are likely to read content if it features images. Infographics are a great way to simplify complex topics and other details clearly and compellingly. Engaging infographics often feature an easy-to-follow flow of information, concise text, and are generally visually appealing. A digital marketing virtual assistant skilled in graphic design and marketing content creation would be a valuable addition to your team.
Podcast
An audience turns to a podcast when they’re too busy to watch a video, and that is why podcasting is popular not only for multitaskers. Millions of people regularly consume online radio, making it easy to build a community with a captive audience. You can hire a digital marketing assistant to help you with research, find new guests, prepare for interviews, or provide you with support in general.
eBooks
An eBook is a great way to strengthen your brand because writing one or two showcases your business expertise on the subject. It can also be used to build an email marketing list, as potential clients are more likely to provide their contact information in return for the valuable information in your eBook. A digital marketing virtual assistant can help you get started on keyword research and finding the right topics.
User-generated Content
Nothing makes an audience feel heard, acknowledged, and appreciated than by utilizing user-generated content. Featuring tweets, testimonials, and reviews from customers will likely lure the interest of similar potential customers.
Testimonials
A digital marketing virtual assistant can help you find and collect testimonials from satisfied customers and market influencers.
White Papers
A digital marketing virtual assistant can help you plan your digital marketing strategy by creating white papers that provide helpful information about your business.
Quizzes
Engaging content, such as quizzes and other interactive elements, can be beneficial in your digital marketing campaign.
Video Marketing: A Virtual Assistant to Help You Get Started
Video marketing can be under the umbrella of content marketing. Still, since it uses an entirely different form of content, you will likely need to hire a video marketing virtual assistant for your video marketing efforts. This type of content can be utilised in various ways, and its value lies in effectively incorporating visual elements to explain products, services, or information. Videos are great for SEO, so topics relevant and popular to your niche would do well in video format. Here are some of the most common tasks that video marketing virtual assistants take care of:
Social Media Videos
Videos on social media are being viewed more and more as time goes by, and social media platforms are responding in kind by making video content much more accessible and arguably more prominent. To keep up, you need to mix up your usual graphics and text posts with some video content as well.
YouTube Channel Management
Did you know that YouTube is the second most popular search engine in the world? Just imagine how many viewers and potential customers you can reach by having a well-managed YouTube channel. You can hire a virtual assistant to make sure that your channel always has fresh, relevant content.
Website Video Content
Of course, you’re going to need a VA to create all the video content you’re going to be uploading on your website, social media, and more. A VA with professional experience in video content creation and video editing can help you out with this.
Webinars
Webinars are an excellent way to build a loyal following, so consider setting one up for your company as well.
Email Marketing: A Virtual Assistant Will Help You Get It Right
To this day, email marketing remains an effective form of digital marketing. Highly targeted and engaging emails can generate a conversion rate higher than any other digital marketing strategy, so make sure you’re doing email marketing for your company. An email marketing specialist virtual assistant can help you build email sequences to foster engagement, find the best opportunities for email campaigns and promotions, and monitor your email marketing results to improve.
Influencer Marketing: A Virtual Assistant to Help You Find the Right Targets
Influencer marketing involves collaborating with influencers to promote a brand. If someone with a large online following is endorsing your product, their followers will more likely engage with your business to try and test the product or service out for themselves. If you’re just starting your influencer marketing strategy, consider hiring a VA to help you find the right people to work with. Today, 68% of marketers work with influencers, so it’s a trend worth considering.
Scale Fast with Pre-Vetted Offshore Talent, No Hiring Headaches
Looking to build your dream team without the hiring headaches? Founders Arm connects you with pre-vetted, top-tier offshore talent at 60% less cost than traditional hiring. Skip the lengthy recruitment process and get exceptional engineers, marketers, or executive assistants onboarded in under two weeks, no payroll hassles included. Take your startup to the next level with professionals who hit the ground running from day one. We've helped Cal AI scale influencer marketing to reach millions, Pam build backend operations to support rapid growth, Turbolearn AI amplify their reach in the education market, and many more. Want a 2-week free trial with our offshore talent? Try out an engineer or virtual marketing assistant, entirely for free.
Related Reading
• Social Media Virtual Assistant
• Virtual Assistant vs. Executive Assistant
• Virtual Assistant Packages Examples
• Freelancer vs. Virtual Assistant
• Hire Virtual Assistant for Social Media
7 Benefits of Hiring a Digital Marketing Virtual Assistant
1. Improve Your Productivity
As a digital marketer, you have a lot of tasks to manage, including content creation, social media management, data analysis, and more. By hiring a VA, you can delegate these tasks to a professional who has experience in managing them. This can help you save time and improve your productivity, allowing you to focus on your core business responsibilities.
2. Save Money
Hiring a full-time employee can be expensive, especially for small businesses. When you hire a VA, you only pay for the services you need. This can help you save money in the long run and reduce your overhead costs. VAs also work remotely, which means that you do not need to worry about office space or equipment. How much should you expect to save? Some estimates put it as high as 78% of operating costs.
3. Access Specialized Skills
Digital marketing is a broad field that requires a range of specialized skills. By working with a VA, you can access specialized skills that you may not have in-house. This can include skills such as:
Content creation
Social media management
Email marketing
Other related areas
VAs have experience in their field, which means that they can provide high-quality work that meets your needs.
4. Flexibility to Suit Your Needs
As a digital marketer, you may have a lot of projects to manage at once. By working with a VA, you can hire them on an as-needed basis, whether it’s for a few hours a week or full-time. This can help you manage your workload and meet your deadlines. VAs are also flexible and can adapt to changes in your business needs.
5. Achieve a Better Work-Life Balance
Digital marketing can be a demanding field, and it can be challenging to manage your workload and maintain a healthy work-life balance. By working with a VA, you can delegate tasks and free up your time. This can help you achieve a better work-life balance and reduce your stress levels.
6. Enhance Customer Engagement
Through consistent and strategic digital marketing efforts, your business can enhance customer engagement, fostering stronger connections and brand loyalty in the highly competitive online marketplace.
7. Improve Efficiency
Did you know that the average eight-hour, full-time worker spends only about two hours and fifty-three minutes of productive time per day? There’s more to productivity than simply cutting a static check every year and hoping for the best. Working with a virtual assistant means you get the hours you pay for.
Maximizing the Potential of a Digital Marketing Virtual Assistant for Your Business
Be Clear About Your Expectations
Maximizing the potential of a digital marketing virtual assistant starts with clarity. Before diving into tasks, take the time to outline your expectations.
What digital marketing tasks do you need help with?
What are your goals for these tasks?
How will you measure success?
Answering these questions will help both you and your assistant get on the same page and avoid misunderstandings down the line.
Communicate Regularly
Once you've established what your virtual assistant will be doing, it's important to stay in regular communication. This will help to ensure that tasks are being completed as expected and that there are no surprises. Schedule recurring meetings to stay in touch, and utilize a messaging platform to maintain constant communication.
Be Available for Questions
Your assistant will likely have questions from time to time. Be sure to set aside some time each day to answer any questions they may have. This will help to keep them on track and minimize frustration.
Give Feedback
Both positive and constructive feedback are essential to enforce boundaries. They also give direction and help your virtual assistant improve their performance. After each task is completed, take a few minutes to provide feedback. This way, they know what they did well and what could be improved upon next time.
Say Thank You
Last but not least, remember to say thank you! A simple thank you goes a long way in showing appreciation for a well-done job.
Build Trust Without Micromanaging
Start small by assigning simple tasks first. Review the results, and as your VA proves their reliability, gradually increase their responsibilities. Utilize checklists and shared dashboards to stay informed without constantly checking. Encourage your VA to flag blockers or suggest improvements. This empowers them and helps your business run smoother.
Try Out an Engineer or Assistant for Two Weeks for Free - Book a Call to Learn More
Building a business is hard enough. You don’t need the added stress of lengthy recruitment processes and piles of resumes. At Founders Arm, we connect you with pre-vetted offshore talent so you can skip the headache and get back to work. Our specialists will help you figure out what type of remote assistance will best fit your needs, and then we’ll match you with a qualified expert. You can onboard your new team member in under two weeks, with no payroll hassles included.
Related Reading
• How to Hire a Virtual Assistant for Internet Marketing
• Virtual Assistant Services for Small Businesses
• Affordable Virtual Assistant Services
• Tools for Virtual Assistants
• Best Virtual Assistant Agency
• How to Find a Good Virtual Assistant
