Pinterest can be a great way to get your brand noticed and promote your products or services. Managing a Pinterest account requires time and expertise. For many business owners, this is the time they just don’t have. Pinterest outsourced virtual assistants (or Pinterest VAs) can help. These are outsourced virtual assistants who specialize in Pinterest. They can help you create, manage, and grow a Pinterest account so you can reap the benefits without the stress. This article will help you understand what a Pinterest virtual assistant does and how they can help you.
If managing digital marketing is taking up too much of your time, virtual marketing assistants from Founders Arm can help with Pinterest growth, SEO, and more, so you can focus on your business.
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What is a Pinterest Virtual Assistant?
A Pinterest Virtual Assistant (Pinterest VA) is a remote professional who helps businesses grow and manage their presence on Pinterest. As the platform continues to attract nearly half a billion users every month, many of whom use it to shop, find ideas, and discover new products, Pinterest has become a vital marketing channel for businesses across various industries. A Pinterest VA ensures your brand maximizes its visibility. Hiring a Pinterest Virtual Assistant helps free up time while improving performance. Because Pinterest is part search engine, part social platform, a strong strategy requires consistency, creativity, and optimisation, all of which a VA can manage more efficiently than most busy business owners. Pinterest VAs are especially useful for businesses that:
Rely on strong visual content (e.g., product sellers, bloggers, creatives, etc.)
Want to drive long-term organic traffic to their website or online store
Are new to Pinterest and need expert support setting up their account
Already have a presence but want to scale their efforts or improve results
Whether you’re promoting services, physical products, or digital content, a Pinterest VA can take your ideas and turn them into discoverable, engaging Pins that reach the right audience.
Pinterest VAs Do More Than Just Manage Accounts
A skilled Pinterest VA doesn’t just schedule posts; they also work with clients on brand alignment, performance reviews, and trend-based adjustments. Many virtual assistants (VAs) build their own Pinterest presence to showcase their services, offering examples of what they can do for others. This kind of hands-on marketing support can be a critical growth tool, especially for small business owners or solopreneurs looking to scale without hiring a full-time team. In short, a Pinterest Virtual Assistant helps businesses get found, get clicked, and get results on a platform where inspiration often turns into action.
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What Does a Pinterest Virtual Assistant Do?
A Pinterest virtual assistant can do as much as develop, establish, and manage your entire Pinterest business account. Since they are more familiar with Pinterest, you can hand over your whole Pinterest business account along with your login credentials. If you’re not too comfortable with the idea, you might as well just follow a personalized work routine or delegate only specific tasks to them. While wrapping up your final thoughts on it, here are some of the top things your Pinterest virtual assistant can do on your behalf.
Creating a Pinterest Business Account
If you haven’t already, or if your account is still personal, your Pinterest virtual assistant can create a business account for you. Switching to a Pinterest business account offers more benefits, especially if you intentionally use Pinterest to reach a larger audience, increase traffic, or engage your target market. Some of the perks of having a business account are having access to Pinterest Analytics, promoting Pins, and creating Rich Pins.
Auditing an Existing Account
Analyzing the data obtained from Pinterest analytics can be rigorous and time-consuming, especially when you want to extract strengths and weaknesses. Your Pinterest virtual assistant should be able to do this for you and use the data to create better marketing strategies.
Setting Goals and Objectives
Due to the nature of the Pinterest platform, your marketing goals and objectives may not be the same as those you have set for other accounts. If you have an experienced and knowledgeable virtual assistant who knows Pinterest, you can use their expertise as a guide when setting up deliverables for your Pinterest business account.
Organize and Style Your Account
As a virtual search engine app, you need to make sure that your business profile is as attractive as it can be to your target audience. Set the bar high by having a well-organized, cohesive, and stylish Pinterest profile that will create a good impression with your visitors. If you have a highly administrative and creative Pinterest virtual assistant, these tasks are easily accomplished.
Designing Pinnable Graphics
Designing eye-catching pins can be time-consuming, even for experienced graphic designers. The good thing about Pinterest Analytics is that it doesn’t rank Pins based on someone’s skill set. If that were the case, most people would probably just hire a professional graphic designer. Thanks to your Pinterest virtual assistant, who has basic skills in graphic design, you can continue to deliver fresh, eye-catching, relevant, and valuable pins to your target audience.
Apply Essential SEO Techniques
From keyword research to writing keyword-rich descriptions, they have proven to be important. The application of SEO techniques is crucial because it can affect your overall Pinterest account. Your profile, boards, and pins should be recognized by Pinterest analytics, allowing you to achieve your marketing goals.
Scheduling Your Pins
Pinterest virtual assistants can schedule your Pins at the best times of the day, whether it’s morning or evening. They can utilize scheduling tools to be more effective in reaching a wider range of target audiences.
Creating and Joining Group Boards
They will not only create and manage your group boards but also search for and join relevant group boards. These tasks are essential for reaching a larger audience. It can also help you to be a part of a community within Pinterest that can continue to support and inspire you as you move forward.
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Benefits of Hiring a Pinterest Virtual Assistant
With more than 450 million active users every month, Pinterest is an invaluable asset for businesses wanting to grow their presence. With visibility on Pinterest, you can raise brand awareness, improve your ecommerce conversion funnel, and generate leads. But unfortunately, managing a Pinterest account can be a time-consuming task. That's why having a Pinterest assistant on your team can be beneficial. They can help manage your account and free up your time.
Here's how a Pinterest VA will be helpful to modern-day business owners:
Let a Pinterest Virtual Assistant Handle Pin Creation
Creating pins for Pinterest isn’t as easy as it seems. It takes time to come up with interesting ideas and organize them effectively to bring them to life. If you’re a busy entrepreneur, you probably don’t have time for this. That’s where a Pinterest assistant can come to the rescue. Pinterest VAs can create pins for your business, saving you time and guaranteeing a consistent look to your profile by creating great-looking pins.
Pinterest VAs Can Make Quality Visuals
Not everyone possesses the skills to create high-quality, visually appealing visuals. It’s a challenging task that requires meticulous attention to detail and exceptional design skills. That’s where a Pinterest online assistant can come in handy! They can create stunning, eye-catching pins that will surely attract potential customers.
Get More Traffic With a Pinterest Virtual Assistant
Having a Pinterest strategy is key for driving traffic to your website, and a Pinterest VA can help you do that! They will create a plan to bring more visitors to your site and eventually increase sales.
Attract a Bigger Following with Help from a Pinterest Assistant
A Pinterest VA can help your business get more followers. They can achieve this by joining group boards, ensuring their pins have accurate descriptions, and monitoring their pin performance. It can help you enhance your strategy and ultimately get better results.
Save Time and Focus on Other Tasks
As an entrepreneur, if you are overwhelmed by the time and skill it takes to manage your Pinterest account effectively, why not consider hiring a Pinterest assistant? You can save time and dedicate it to other parts of your business. This includes product development, customer service, or other marketing strategies.
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How to Hire a Pinterest Virtual Assistant for Your Business
Hiring a Pinterest Virtual Assistant can be a smart step toward scaling your marketing efforts, especially if you're ready to build brand awareness, drive traffic, and improve content performance on one of the internet’s most visual platforms. The key to success is ensuring that you hire the right Pinterest Virtual Assistant (VA) for your specific needs. Here’s how to do it:
Know Your Needs Early
Not all Pinterest VAs offer the same services. Some may focus on basic tasks, such as designing and scheduling Pins, while others specialize in analytics, keyword strategy, or running paid Pinterest ads. Start by outlining exactly what you want your VA to handle, whether it's content creation, managing group boards, or refining your Pinterest SEO strategy. The more specific you are, the better your chances of hiring someone who’s truly aligned with your goals.
Know Your Target Audience
Your Pinterest VA will work more effectively when they understand who you're trying to reach. Provide audience insights such as demographics, user behaviour, or past content performance. Pinterest offers powerful audience tools, but they’re only helpful if your VA knows who your audience is. Having precise audience data from the outset allows your VA to shape content and strategies that resonate.
Know What to Look for in a Pinterest VA
You’re not just looking for someone who knows how to use Pinterest. You need someone who understands how to use it for business growth. Look for these core skills and attributes:
Proven Pinterest experience (check portfolios or client testimonials)
A solid understanding of social media marketing fundamentals
Ability to work with your brand voice and visual identity
Familiarity with Pinterest Business tools and analytics
Strong communication and initiative, someone who can offer suggestions, not just take instructions
A bonus? Hiring a Pinterest VA with more profound expertise may help you improve your overall marketing approach, especially if you're newer to the platform.
Know Your Budget
Hiring a Pinterest VA is generally more cost-effective than hiring an in-house employee, but quality still comes at a price. Opting for the lowest rate might save money upfront, but poor work or miscommunication can cost you more in the long term.
Strike a Balance
Hire someone who fits your budget but also shows they understand your brand and objectives.
Know What Questions to Ask
Before committing, interview your prospective VA or speak with the outsourcing company you're working through. Prepare questions that go beyond just experience. You might ask:
Can you provide examples of Pinterest accounts you've managed?
How do you measure success on Pinterest?
Are you comfortable using tools like Tailwind or Canva?
How will we communicate and share updates?
What do you need from me to do your job well?
You might also tailor your questions to your industry, especially if you're looking for someone who understands niche-specific content or user behaviour.
Hiring Doesn’t Have to Be Complicated
While it’s essential to do your due diligence, the process doesn’t have to be overwhelming. The right Pinterest VA will free up your time, improve campaign performance, and offer insights that support your larger marketing goals.
What Does a Pinterest Virtual Assistant Do?
Pinterest virtual assistants help business owners and marketers reach their goals on Pinterest. They do this by taking over the time-consuming tasks of managing a Pinterest account. A Pinterest VA will start by optimizing your account and creating an organized system for your pins to help boost your visibility and reach. Next, they’ll create engaging pins to promote your products or services and attract your ideal audience. Finally, a Pinterest assistant will develop and manage a consistent Pinterest posting schedule to help you gain traction on the platform and achieve your Pinterest goals.
Try Out an Engineer or Assistant for Two Weeks for Free - Book a Call to Learn More
Looking to build your dream team without the hiring headaches? Founders Arm connects you with pre-vetted, top-tier offshore talent at 60% less cost than traditional hiring. Skip the lengthy recruitment process and get exceptional engineers, marketers, or executive assistants onboarded in under two weeks, no payroll hassles included. We’ve helped startups like Cal AI, Pam, and Turbolearn AI scale quickly with talented offshore professionals. Want a 2-week free trial with our offshore talent? Try out an engineer or assistant entirely free of charge.
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